Objectives:  This program provides the opportunity for professionals to enhance their knowledge and skills in electronic commerce (E-Commerce) that is essential part of today's information economy. On completion of this program students should have understanding of the current Internet environment and future direction, theories and practices appropriate for electronic commerce. This degree will develop in-depth knowledge and skills of wide range of areas that can be utilized in various aspects of electronic commerce such as electronic publishing, communications, developing multimedia, networking, marketing & sales, advertising, change management, education, training and research. The carrier objective could be the following but not limited to: Web Developer, E-Marketing and Sales Manager, Systems Analyst, E-Business Manager & Internet Consultant.

Admission Requirements:

Minimum BA/ B. Com/ B. Sc or its equivalent.

Degree Requirements:

• Completion of 42-54 credit hours.
• Passing all courses individually and maintaining a minimum CGPA of B (3.0).

Duration: 4-6 trimesters (4 months makes a trimester)

List of Courses:

Prerequisite Courses

Course Code  Course Title                                                                       Credit Hours

BUS     509     Business & Marketing                                                                           3.0

MIS     510      Database Management                                                                         3.0

STA     512      Statistical Decision Making                                                                   3.0

MGT    515     Management & Organizational Behavior                                                3.0

Note:

• Students with a four-year Business undergraduate degree/BBA/M.Com./PGD in Business Education will be waived pre-requisite courses.
• Students having B.Com. (Hons.) degree will be waived BUS 509.

Required Courses (Any Twelve)

Course Code  Course Title                                                                       Credit Hours

ACT    511      Financial Accounting                                                                             3.0

MCS    593      System Analysis & Design                                                                    3.0

MCS    603      Decision Support Systems                                                                    3.0

MEC    620     Overview of E-Commerce                                                                    3.0

MEC    621      E-Commerce Strategy                                                                          3.0

MEC    622     Information Systems Across the Enterprise                                            3.0

MEC    623     Internet Communications & E-Commerce Systems                                3.0

MEC    624     E-Marketing                                                                                         3.0

MEC    625     E-Marketing Lab.                                                                                 1.5

MEC    626     E-Commerce Environment & Ethics                                                      3.0

MEC    627      Legal Environment for E-Commerce                                                     3.0

MEC    628      Internet Security & Risk Management                                                  3.0

MEC    629      E-Commerce Solutions                                                                       3.0

MEC    630     E-Commerce Solutions Lab.                                                                 1.5

MIS     641      Management Information System (MIS)                                                3.0

MIS     701      Object Oriented System Analysis & Design                                           3.0

MIS     721      Distributed Database Query Optimization & Control                            3.0

MIS     726      Database Management System                                                            3.0

MEC    727     Information Systems Project Management                                             3.0

MEC    728      E-Commerce Technology                                                                     3.0

MEC    729      Web-based Programming & Integrating E-Commerce Systems             3.0

MEC    730      Business-to-Business E-Commerce Systems                                         3.0

MIS     731      Data Communication & Networks                                                        3.0

MIS     751      Software Engineering & Project Management                                       3.0

Optional: Any one group from the following:

Group A: Free Electives (Any Two):

Course Code Course Title                                                                        Credit Hours

RES     650      Advanced Research Methodology                                                        3.0

FIN      659      Portfolio Management                                                                         3.0

FIN      722     Investment Analysis & Control                                                              3.0

FIN      725     Corporate Finance                                                                                3.0

MKT   665      Brand Marketing                                                                                  3.0

MKT   721Advanced Marketing Research                                                             3.0      

MKT   723      Consumer Behavior                                                                              3.0

MKT   725      Advertising & Promotion Management                                                  3.0

HRM   669      Leadership Management                                                                       3.0

HRM   670      Industrial Sociology                                                                              3.0

HRM  680      Advanced Human Resource Management                                             3.0

HRM   724      Organization & Conflict Management                                                    3.0

HRM   725      Industrial Psychology                                                                            3.0

MGT    723      Entrepreneurship Management                                                             3.0

MGT    724     Project Management                                                                             3.0

Group B: MEC 750 Thesis (6 Credit Hours)

MEC candidates having a minimum CGPA of 3.5 at required and specialized courses may take supervised study and research culminating in a thesis in their fields of specialization. The completed thesis should be bind and printed in accordance with the regulations of IBAIS University.

Syllabus

BUS 509 Business & Marketing

Business: Meaning of business, Basic elements of business, Basic Features of business, its branches and their place in the economy of Bangladesh, Business environment, Business size, Location of Business, Efficiency of business enterprises, Social responsibility of business and its implications. Forms of Business ownership in Bangladesh, Relative position of each form of ownership, Sole Proprietorship, Partnership, Joint-Stock Company, Co-operatives and state Ownership, Formalities and distinguishing features of each form of ownership, Considerations in the choice of specific form of Ownership.

Marketing: Definition of marketing, scope of marketing, modern functions of marketing, core concepts of marketing, marketing system and goals, market, and marketing mix, marketing process, principles and problems involved in the transfer of goods and services from produces to the ultimate consumer. Market measurement, Market segmentation, Marketing environment.

MIS 510 Database Management System

Concepts and methods in database system, File organization and retrieval, Data manipulation, Query formulation and language, Database models, Data description languages, database integrity and security, Data dictionary/directory systems, database administration, Database design, Survey of some existing database management systems, Some applications using commercial languages.

STA 512 Statistical Decision Making

The course is designed to equip the student with statistical tools and concept to be used in the decision making process. The topics of the course include measure of central tendency, measure of dispersion, probability distribution and their application in the management decision process, testing hypothesis, regression, correlation and introduction to parametric statistics, survey methods, sample design and sources of business static sin Bangladesh.

MGT 515 Management and Organizational Behavior

The course introduces applied behavioral sciences to the study of people at work in organization. The course deals with individual and group behavior models in the context of different organizations and social system. It deals with the basic concept of motivation, perception learning and analysis of human behavior, individual difference and job satisfaction, attitude change, group process, team work, role theory, power and authority, along with the analysis of small group behavior, group dynamics, leadership, conflict and managing change, development of the organization and the influence of group.

ACT 511 Financial Accounting

Financial accounting is concerned with recording, presentation of financial data generated by a business unit in a framework of convention accounting procedures. Will cover basic concepts in accounting, balance sheet & profit and loss account, double entry system and ledger account procedures, preparation of balance sheet and profit and loss account from the ledger, accounts of limited company, ratio and performance measurement, cash flow statement, valuation and performance measurement, control of accounting system, IT application.

MCS 593 System Analysis & Design

Information, general concepts of formal information systems, analysis of information requirements for modern organizations, modern data processing technology and its application, information systems structures, designing information outputs, classifying and coding data, physical storage media considerations, logical data organization, systems analysis, general systems design, detail system design, Project management and documentation, Group development of an information system project: includes all phases of software life cycles from requirement analysis to the completion of a fully implemented system.

MCS 603 Decision Support Systems

What is Medical Informatics? What are decision-support systems?, Representation of medical knowledge-coding and classification, Representation in patient records, Introduction to Artificial Intelligence, Methods for decision-support, Strategies for Medical Knowledge Acquisition, Modeling for decision support, Evaluation of systems, Clinical Decision Support Systems, Illustrative example systems, Strategies for Medical Knowledge Acquisition, Human-computer Interaction.

MEC 620 Overview of E-Commerce

This is an introduction of E-Commerce. This course involves the background study of Information Communication & Technology (ICT). This course highlights the basic concepts in relation to the use of computer and computer-based information systems in a business environment. The course also provides students with an understanding of fundamental e-commerce issues. Topics include understanding ICT tools as an aid in business management, traditional commerce & e-commerce. History and definition of e-commerce.   Introduction of Internet, Intranet, Extranet & WWW. Business opportunities will be examined now available through Internet. 7/24 concepts. Impacts of e-commerce on traditional business models. International e-commerce. Basic concepts of e-commerce hardware, software, tools, online transaction processing. Basic web site development issues.

MEC 621 E-Commerce Strategy

On completion of this course, students will have sound knowledge of developing e-commerce strategies. The course explains how company uses Internet to create new products and services and improve many other standards business activities. It will describe how e-commerce fits with economic structure in which business operates. Business trends & E-Commerce objectives. Corporate mission & goals, virtual organization & IT mission & web-based commerce mission The topic includes strategy to select e-commerce hardware and software, online payment systems and security. Strategies for marketing, sales and promotions. Business models for selling on the web. Strategies for purchasing, support and logistics activities, supply chain. EDI. Web auctions strategies, characteristics of web auctions. E-business planning, implementation and managing. Prerequisite MEC 620.

MEC 622 Information Systems Across the Enterprise

This course deals with an integrated view of information systems management. The course will cover the following issues: Strategies for technology-enablement through people (STEP) model. The information enabled manager (IEMgr). Information enables management across the enterprise. Assessing strategic opportunities. Different models for information management, Nolan's six stage, the strategic Grid and Benefit matrix for information management. Assessing strategic opportunities, Integrated strategic IS planning. Organizational deployment of the Information functions. Trends in information systems in the organization. Organizational structure. Outsourcing. BPR, TQM and project management. HRD of IEMgr. Prerequisite MEC 620.

MEC 623 Internet Communications & E-Commerce Systems

This course provides an understanding the interpersonal communication practice and the communication opportunities now available through the Internet. This course examines the relationship between information communications technology (ICT) and contemporary commercial and political culture. The topics include cross-cultural issues  & technology, interpersonal communication for the information industry. Communicating in a network world, ICT and work practices. Impact of IT on contemporary society, economics and politics. Social consequences of work practice by the growth of ICT. Organizational and managerial communication, local & global economics, politics & ICT. Aspects of managerial communication for the information industry. Notions of online communities, technology and freedom, technology and services such as media, health & finance. WWW, Internet and its implication for community, society and globalization issues of new economies and virtual enterprises.

MEC 624 E-Marketing

On successful completion of this course, the student will familiar with the concepts, principles & issues and Internet strategies of e-marketing and developing e-marketing plan. Topic includes analysis and managing e-business, e-buyer behavior, mapping the e-market system, e-commerce competence, e-market positioning and competitive advantage, selecting e-strategies and constructing an e-plan. E-commerce innovation, e-promotion, e-pricing and e-distribution, the evolution of e-management systems, e-souring, e-business and institutional marketing and e-service marketing. Developing Internet strategies and justification how these strategies consistent with e-marketing principles. Prerequisite MKT 514 & MEC 620.

MEC 625 E-Marketing Lab

Lab works based on MEC 624 theory.

MEC 626 E-Commerce Environment & Ethics

The main objective of this course is to examine ethics and e-commerce professional conducts issues that arise for companies conducting e-commerce. The course will examines the impacts of e-commerce to professional’s standards & responsibilities. After completion of this course students will have a sound knowledge of identifying   professional ethics and socio-economic issues of e-commerce.  Topics include employees, employer, workplace, society, privacy right & obligations. International and tax issues discusses the challenges posed to business by differing language, culture, laws and infrastructure when the conduct e-commerce across international borders. Prerequisite MEC 620.

MEC 627 Legal Environment of E-Commerce

The main objective of this course is to understand the regulatory environment of e-commerce systems. The course will examines how international environment impacts on a country’s domestic legal framework. This course will address how existing laws and new laws apply to the e-commerce. This course will deal with the following:

Social impact and legal nature of e-commerce.

Procedures involved in developing and publishing a website.

Factors to be considered in choosing a domain name.

Legal issues involved in forming an online contract.

Regulation and online transactions protection.

Consumer protection issues in the Internet.

Privacy considerations regarding the Internet and how these can legally be addressed.

Fundamentals of intellectual property law and the issues involved in applying this law to digital technology.

Online liability.

Prerequisite MEC 620.

MEC 628 Internet Security and Risk Management

The course covers nature of security concerns surrounding Internet and e-commerce systems. The risks faced by firms engaging in e-commerce are covered as well as procedures for protecting and managing such risks.  Topic includes security issues, techniques and tools, such as encryption, digital signatures, certification authorities, firewalls and their implementation to protect online business. The role of independent third parties involves protecting and risk management will cover in this course.  Prerequisite MEC 620.

MEC 629 E-Commerce Solutions

The objective of this course is for students to achieve in-depth knowledge of theoretical and practical aspects of e-commerce solutions. This course gives students familiarity of how systems are developed for e-commerce models in order to achieve the strategic goals of the organization. Practical work will include the use of high-level development tools (e.g. Macromedia) for web applications. Topic covers including the methodologies of Web Information Systems (WIS) development, system analysis and design process, including documentation as would occur with the design of WIS. Investigation of application software available for electronic commerce systems and developing electronic commerce software evaluation framework. Developing a prototype. Prerequisite MEC 621.

MEC 630 E-Commerce Solutions Lab

Practical works based on MEC 629 theory.

MIS 641 Management Information System

This study highlights the effective use of information systems in management builds on a vision – an idea, often not fully articulated, of where a company can go: perhaps new services or unique products it can offer, ways of serving customers better, or ways to help employees be more effective and more satisfied with their work. The course will deal with fundamentals staffs if information system, solving business problem with information systems, information systems- hardware and software, telecommunications, data base management systems, internet and e–commerce, information systems for business operations information, systems for managerial decision support, management information/ reporting systems, information system for strategic advantage, managing information technology: enterprise and global management, security and ethical changes of IT.

MIS 701 Object Oriented System Analysis & Design

Object oriented fundamentals, Java Application, Java applets, Methods, Arrays, String & characters, Graphics & java2D, Basic graphical user interface components, Multithreading, Multimedia, Files & streams, JDBC, Servlets, RMI, Networking, Java beans. 

MIS 721 Distributed Database Query Optimization & Control

Review of Databases and Computer Network, Levels of distribution Transparency, distributed database design, Translation of global queries to fragment queries, Optimization of access strategies, the management of distributed Transaction, Concurrency Control, Distributed Database Administration, Homogeneous and Heterogeneous distributed Database. 

MIS 726 Database Management System

Database systems, database management, relational database, Structure Query Language (SQL), functional dependency, normalization, query optimization, integrity and security of database system-programming projects.

MEC 727 Information Systems Project Management

In this course students learn the procedures, forms and techniques for estimating, planning, scheduling and controlling each stage of an information systems development project. Prerequisite MEC 620.

MEC 728 E-Commerce Technology

On completion of this course, students will have in-depth knowledge of infrastructure of e-commerce technologies. They will learn how technologies work to achieve for successful business through Internet. The topics will cover electronic commerce infrastructure/architecture, WWW & Internet architecture, public & private networks, VPN, ISP, VANs etc. Internet protocol suit OSI/ISO, packet-switched networks, TCP/IP Internet protocols, layers & algorithm. HTTP, SMTP, POP & IMAP, Internet utility programs, e-mail, Spam, bandwidth, Telnet etc. Markup Languages: SGML, HTML & XML. Web clients and server architecture, web and e- commerce architecture. Hosting. Site management and development tools and technologies. Web server software and tools, Apache, Microsoft IIS, Netscape. Push and Pull technologies. Broadband telecommunications.  Infrastructure of online security and transaction (credit card) processing. Fundamentals of mobile and wireless technologies.

MEC 729 Web-Based Programming & Integrating E-Commerce Systems

This course will introduce step-by-step guidelines that e-commerce professionals need to know to putting the business on the web. On completion of this course, students will know how they can build up a fully functioning e-commerce site. Topics included designing a web-based application for online selling. Presenting  & structuring the online store and creating a database for supporting e-commerce. Order processing & designing the pipeline using commercially available services for facilitating credit card transactions. Deploying site to ISP and developing a customer support in an online environment. Prerequisites CIS 518 & MEC 521.

MEC 730 Business-to-Business E-Commerce Systems

The aim of this course is for students to gain a practical understanding of the concepts and technology underlying electronic trading between business to business (B2B). Students study electronic trading systems, the organizational impacts of these business processes and people, infrastructure requirements, including communication networks, technology and application integration of funds transfer. Prerequisite MEC 621.

MIS 731 Data Communication & Networks

Data Communication: Introduction to modulation techniques: Pulse modulation, pulse amplitude modulation, pulse width modulation and pulse position modulation, Pulse code modulation, quantization, Delta modulation, TDM, FDM, OOK, FSK, PSK, QPSK, Representation of noise, threshold effects in PCM and FM, Probability of error for pulse systems, concept of channel coding and capacity, Asynchronous and synchronous communications, Hardware interfaces, multipliers, concentrators and buffers, Communication medium, Fiber optics.

Network: Network Architectures - Layered Architectures & ISO Reference Model. Physical Layer; Transmission Media, Isdn & Cellular Radio, Data Link Layer: Error Detection, Error Correction, Data Link Protocols & Examples, Medium Access Sublayer: Channel Allocation Procedure, Multiple Access Protocol, IEEE 802 Standard, Bridges, High Speed LANs Satellites Networks, Network Layer: Design Issues, Routine Algorithm, Congestion Central, Internet Working, Network Layer In Internet, Trans Port Layer, Transport Service & Protocols, Internet Transport Protocols, Application Layer: Network Security, Domain Name System, SNMP, E- Mail, WWW & Multi Media

MIS 751 Software Engineering & Project Management

Advanced concepts in software engineering. Topics may include new lifecycle paradigms, code reusability issues, formal specifications, new design methodologies, and others. Assignment based on project management.

Optional: Group A

RES 650 Advanced Research Methodology

The Course is designed to demonstrate to the Participants the importance of a scientific approach business research and problem solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to Collect analyses and present the data. Subject materials will included design of research, unit of analysis and basic design, translating business problems to research problems, specific research analysis, variable data source, an introduction to sampling, selected a sample design, measurement: general issues, questioner and interviews, relationship and group differences: bivariate analysis, conclusion and recommendation, methodology’s: introduction and available data sources; pilot projects; evaluation studies and field experiment, survey data analysis and reporting, data preparation , primary data analysis descriptive and univariate analysis.

FIN 659 Portfolio Management

Introduction to modern investment theory; Securities and markets; Combining individual stocks into portfolio; Finding efficient set; Index models; The Capital Asset Pricing Model; Factor Models and the APT; Performance Measurement, Performance Analysis, and Performance Attribution; Market inefficiencies or market anomalies; Equity Valuation and Strategies; Bond portfolio management – valuation and risk: pricing, measuring yield, bond price volatility, Duration, active & passive strategies, immunization and cash flow matching; Options and Futures: Black-Schole and Beyond, Portfolio Insurance, program trading & other recipes for disaster; Stock market in Bangladesh.

FIN 722 Investment Analysis & Control

PREREQUISITE:  FIN 660, ACT 511 & STA 512. The course is designed to provide a good understanding of the field of investments opportunities, making sound investment decision, and recognizing where investment problems and controversies arises and knowing how to deal with them. The contents will cover, risk and returns, operation of the marketing, modern portfolio theory, capital market theory, CAPM models and its extensions, equities, government and corporate debt, merger acquisition and buyouts, options, futures market, the stock market crisis in Bangladesh (1998).

FIN 725 Corporate Finance

PREREQUISITE: FIN 519, FIN 660. Introduction To Corporate Finance Module, An Overview Of Corporate Financing , Financial Statement Analysis For Investment Decision, Risk, Return, And Portfolio Management, Bond Valuation , Stock Valuation, Capital Structure Cost Of Capital, Issues Of Securities, Working Capital Management, Short Term Financing Decision, Dividend Policies, Merger Acquisitions And Corporate Control, Lease Financing.

MKT 665 Brand Marketing

1. Brands and Brand Management: Branding Challenges and Opportunities, Brand Equity Concept, Strategic Brand Management Process.

2. Customer Based Brand Equity: Customer based Brand Equity, Brand Knowledge, Sources of Brand .Equity. Building a Strong Brand.

3. Choosing Brand Elements to Build Brand Equity: Criteria for Choosing Brand Elements, Options and Tactics for Brand Elements.

4. Designing Marketing Programs to build Brand Marketing: New Perspectives on   Marketing. Product Strategy, Prices Strategy, Channel Strategy.

5. Integrating Marketing Communication to Build Brand Equity; Information Processing - Model of Communication - Marketing Communication Options, Developing Integrated Marketing Communication Programs.

6. Developing a Brand Equity Measurement and Management System: Brand Value Chain, Designing Brand Tracking Studies, Brand Equity Management System.

7. Designing and Implementing Branding Strategies:  Brand, Product Matrix, Brand Hierarchy, Designing Branding Strategy.

MKT 721 Advanced Marketing Research

PREREQUISITE MKT 661, STA 512. The course designed to acquaint students with the principles, procedures, methods and techniques of marketing research. The course seeks to develop the ability to conduct market research and to evaluate and use market research reports.

MKT 723 Consumer Behavior

PREREQUISITE MKT 661. A study of motives, attitudes and decision processes of the industrial buyer and ultimate consumer. The sociological and psychological foundations of market place choice are analyzed including life style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influence. Individual and group influences, brand loyalty and consumerism are studied.

MKT 725 Advertising & Promotion Management

PREREQUISITE MKT 661. Provides an apprehension of the principles and practices of advertising and key decisions necessary for sales promotion. Topics cover include social context of promotion, role of communication in marketing, behavioral concepts, values and functions of advertisement, product and market analysis for advertising ideas, advertising media, testing, advertising effectiveness, message design, economic and financial criteria and development of promotion program.

HRM 669 Leadership Management

The concepts and theories related to groups. Selected topics include a study of group process, interpersonal relationships, individual attitudes, the role and personality of leaders. Career problems and solutions, establishment of coordination among employees and personality development for leadership are emphasized.

HRM 670 Industrial Sociology

Industrial Sociology: Meaning, Nature, Importance, Tasks, Scope

Industrial Society and Industrial Sociology: Historical perspective of society and industrial society, Rise and development of industrial sociology, Sociological perspective of work organization, sociology, Sociological perspective of work organization, Hawthorne Experiment, Human relations approach, the development of industry society in Bangladesh.

The worker and the Industry: Meaning and importance of industry, Rise and Development of industry, Early, middle and modern age of industrial system.

Industrialism: Concepts, Impact on workers and work organizations.

Commitment of Labour to Industry: Concepts, Theories, Degrees, Stages, Measures Commitment of Labours in Bangladesh.

Work: Concept, nature, importance, Rise of the concept of work, Western and eastern concept of work, Reasons to work and avoid work, Avenues to make work attractive, Work and recreation, Work and mental health, Nature of industrial work, The future of work.

The Social Structure of Industry: Organizational analysis of industry, Theories of Organization: Classical, human relations, bureaucratic, contingency, Roles in industry: executive role, staff role and worker role, Social relations at work.

Industry and Society: Cultural factors of human behaviors, Influence of cultural change Social stratification, Factors determining social status, Place of industrial social status place of industrial workers in the society, Social stratification and industry, Industry and minority groups, Industry and family Industry and the Government, Industrialism and social change.

HRM 680 Advanced Human Resource Management

Human resource management is the part of management dealing with people and its main purpose is to improve the productive contribution of people. This will include the topics human resource information system, human resource recruitment, developing human resources, rewarding human resources, managing human resources, and human resource in a changing world. Discussion other contents will cover hiring employees, developing employees, developing employees, compensation, performance appraisal, legal environment in human resource management.

HRM 724 Organization & Conflict Management

PREREQUISITE 515. The strategies and methods of managing conflict will be studies against social structures. Management of group and inter group processes will be covered from an organizational context. It will also explores the use of power and politics in the management processes and analyze the decision making process of different organizations.

HRM 725 Industrial Psychology

Jobs and their requirements: Principles of personnel testing, measurement of human abilities, personality and interest factors, performance evaluation, learning and training, measurement of attitudes and opinions, motivation and job satisfaction, finical incentives and job evaluation and human error

MGT 723 Entrepreneurship Management

PREREQUISITE  MGT 515, HRM 680, & FIN 660. This course will be a study of the process and skills involved in new business creation and its effective management. Essentials of planning a new business, choosing ownership form, sources of financing, evaluation of alternative business plans, analysis of business functions to get started are included. Characteristics and management of small business are also covered.

MGT 724 Project Management

The course will deal with principles of management; project costing, feasibility, evaluation, planning, and scheduling, and controlling PERT, CPM, resource scheduling, materials management, and psychology on administration. Course contents will also cover theory and practice of construction operations, equipment utilization and construction methods, construction safety, construction equipment and plan. Analysis of cost, optimizing techniques used in managing civil engineering project.

Group B: MEC 750 Thesis: All MEC students are required to undertake supervised study and research culminating in a thesis in their field of specialization. The completed thesis should be bind and printed in accordance with the regulation of IBAIS University.