Master of Business Administration in Electronic Commerce (MEC)

Admission Requirements:

Minimum BA/ B. Com/ B. Sc or its equivalent.

Degree Requirements:

§ Completion of 14-18 courses & Thesis (45-57 credits).
§ Passing all courses individually and maintaining a minimum CGPA of B- (3.0).

Duration: 4-6 trimesters (4 months makes a trimester)

Tuition Fees:
Admission Fee: Tk. 10,000
Per credit: Tk. 1,825
Total: Tk. 92,125 - 1,14,025

Course Outline

Prerequisite Courses

N.B. Students with a four-year business undergraduate degree/BBA/M. Com./PGD in Business Education will be waived from pre-requisite courses.

Required Courses

All students are required to complete the following courses:

Optional Courses (Any three)

MEC 750 Thesis 6 credit hours

All M.E-Com students are required to undertake supervised study and research culminating in a thesis in their field of specialization. The completed thesis should be bind and printed in accordance with the regulation of IBAIS University.

Syllabus

STA 512 Statistical Decision Making
The course is designed to equip the student with statistical tools and concept to be used in the decision making process. The topics of the course include measure of central tendency, measure of dispersion, probability distribution and their application in the management decision process, testing hypothesis, regression, correlation and introduction to parametric statistics, survey methods, sample design and sources of business statistics in Bangladesh.

MKT 514 Marketing Concepts
This course deals with the study of concepts, principles and problems involved in the transfer of goods and services from produces to the ultimate consumer. Contents covered include buyer behaviour, demand measurement, segmentation, targeting, product life cycle and positioning, product development, pricing, distribution, sales promotion, marketing institutions, marketing strategy and marketing management process. Marketing is the social and managerial process by which individual and group obtains what they need and want, through creating offering and exchanging product of value with others. Principles of Marketing course is design to present marketing environment which includes marketing and changing world, the identification of market, developing the marketing mix, marketing in special field, international marketing, marketing and society, marketing appraisal and prospects, factor affecting the efficiency of marketing

MGT 515 Management & Organizational Behavior
The course deals with individual and group behavior models in the context of different organizations and social system. It deals with the basic concept of motivation, perception learning and analysis of human behavior, individual difference and job satisfaction, attitude change, group process, team work, role theory, power and authority, along with the analysis of small group behavior, group dynamics, leadership, development of the organization and the influence of group.

CIS 518 Computer Programming & Application
The course acquaints students with the role and uses of computer in decision process. The basics of computer hardware and software are introduced with reference o evolution from abacus to notebooks. A procedural language is used to solve problems from business situations. Emphasis is given on database management with reference to various packages.

MEC 620 Overview of E-Commerce
This is an introduction of E-Commerce. This course involves the background study of Information Communication & Technology (ICT). This course highlights the basic concepts in relation to the use of computer and computer-based information systems in a business environment. The course also provides students with an understanding of fundamental e-commerce issues. Topics include understanding ICT tools as an aid in business management, traditional commerce & e-commerce. History and definition of e-commerce. Introduction of Internet, Intranet, Extranet & WWW. Business opportunities will be examined now available through Internet. 7/24 concepts. Impacts of e-commerce on traditional business models. International e-commerce. Basic concepts of e-commerce hardware, software, tools, online transaction processing. Basic web site development issues.

MEC 621 E-Commerce Strategy
On completion of this course, students will have sound knowledge of developing e-commerce strategies. The course explains how company uses Internet to create new products and services and improve many other standards business activities. It will describe how e-commerce fits with economic structure in which business operates. Business trends & E-Commerce objectives. Corporate mission & goals, virtual organization & IT mission & web-based commerce mission The topic includes strategy to select e-commerce hardware and software, online payment systems and security. Strategies for marketing, sales and promotions. Business models for selling on the web. Strategies for purchasing, support and logistics activities, supply chain. EDI. Web auctions strategies, characteristics of web auctions. E-business planning, implementation and managing. Prerequisite MEC 620.

MEC 622 Information Systems Across the Enterprise
This course deals with an integrated view of information systems management. The course will cover the following issues: Strategies for technology-enablement through people (STEP) model. The information enabled manager (IEMgr). Information enables management across the enterprise. Assessing strategic opportunities. Different models for information management, Nolan's six stage, the strategic Grid and Benefit matrix for information management. Assessing strategic opportunities, Integrated strategic IS planning. Organizational deployment of the Information functions. Trends in information systems in the organization. Organizational structure. Outsourcing. BPR, TQM and project management. HRD of IEMgr. Prerequisite MEC 620.

MEC 623 Internet Communications & E-Commerce Systems
This course provides an understanding the interpersonal communication practice and the communication opportunities now available through the Internet. This course examines the relationship between information communications technology (ICT) and contemporary commercial and political culture. The topics include cross-cultural issues & technology, interpersonal communication for the information industry. Communicating in a network world, ICT and work practices. Impact of IT on contemporary society, economics and politics. Social consequences of work practice by the growth of ICT. Organizational and managerial communication, local & global economics, politics & ICT. Aspects of managerial communication for the information industry. Notions of online communities, technology and freedom, technology and services such as media, health & finance. WWW, Internet and its implication for community, society and globalization issues of new economies and virtual enterprises.

MEC 624 E-Marketing
On successful completion of this course, the student will familiar with the concepts, principles & issues and Internet strategies of e-marketing and developing e-marketing plan. Topic includes analysis and managing e-business, e-buyer behavior, mapping the e-market system, e-commerce competence, e-market positioning and competitive advantage, selecting e-strategies and constructing an e-plan. E-commerce innovation, e-promotion, e-pricing and e-distribution, the evolution of e-management systems, e-souring, e-business and institutional marketing and e-service marketing. Developing Internet strategies and justification how these strategies consistent with e-marketing principles. Prerequisite MKT 514 & MEC 620.

MEC 625 E-Marketing Lab: Lab works based on MEC 624 theory.

MEC 626 E-Commerce Environment & Ethics
The main objective of this course is to examine ethics and e-commerce professional conducts issues that arise for companies conducting e-commerce. The course will examines the impacts of e-commerce to professional's standards & responsibilities. After completion of this course students will have a sound knowledge of identifying professional ethics and socio-economic issues of e-commerce. Topics include employees, employer, workplace, society, privacy right & obligations. International and tax issues discusses the challenges posed to business by differing language, culture, laws and infrastructure when the conduct e-commerce across international borders. Prerequisite MEC 620.

MEC 627 Legal Environment of E-Commerce
The main objective of this course is to understand the regulatory environment of e-commerce systems. The course will examines how international environment impacts on a country's domestic legal framework. This course will address how existing laws and new laws apply to the e-commerce. This course will deal with the following:
Social impact and legal nature of e-commerce.
Procedures involved in developing and publishing a website.
Factors to be considered in choosing a domain name.
Legal issues involved in forming an online contract.
Regulation and online transactions protection.
Consumer protection issues in the Internet.
Privacy considerations regarding the Internet and how these can legally be addressed.
Fundamentals of intellectual property law and the issues involved in applying this law to digital technology.
Online liability.
Prerequisite MEC 620.

MEC 628 Internet Security and Risk Management
The course covers nature of security concerns surrounding Internet and e-commerce systems. The risks faced by firms engaging in e-commerce are covered as well as procedures for protecting and managing such risks. Topic includes security issues, techniques and tools, such as encryption, digital signatures, certification authorities, firewalls and their implementation to protect online business. The role of independent third parties involves protecting and risk management will cover in this course. Prerequisite MEC 620.

MEC 629 E-Commerce Solutions
The objective of this course is for students to achieve in-depth knowledge of theoretical and practical aspects of e-commerce solutions. This course gives students familiarity of how systems are developed for e-commerce models in order to achieve the strategic goals of the organization. Practical work will include the use of high-level development tools (e.g. Macromedia) for web applications. Topic covers including the methodologies of Web Information Systems (WIS) development, system analysis and design process, including documentation as would occur with the design of WIS. Investigation of application software available for electronic commerce systems and developing electronic commerce software evaluation framework. Developing a prototype. Prerequisite MEC 621.

MEC 630 E-Commerce Solutions Lab: Practical works based on MEC 629 theory.

MCS 593 System Analysis & Design
The system cycle. Structured systems analysis. Detailed analysis and feasibility study. Tools for the system designer. System design-input and output design; organizing and designing files, designing a database; Process design and acquisition of hardware and software; design review and Program Definition Module Design; programmeming and coding and testing, documentation and maintenance; management of the systems process.

MCS 603 Decision Support Systems
What is Medical Informatics? What are decision-support systems? Representation of medical knowledge-coding and classification, Representation in patient records, Introduction to Artificial Intelligence, Methods for decision-support, Strategies for Medical Knowledge Acquisition, Modeling for decision support, Evaluation of systems, Clinical Decision Support Systems, Illustrative example systems, Strategies for Medical Knowledge Acquisition, Human-computer Interaction.

MIS 701 Object Oriented System Analysis & Design
Object oriented fundamentals, Java Application, Java applets, Methods, Arrays, String & characters, Graphics & java2D, Basic graphical user interface components, Multithreading, Multimedia, Files & streams, JDBC, Servlets, RMI, Networking, Java beans.

MIS 721 Distributed Database Optimization & Control
Review of Databases and Computer Network, Levels of distribution Transparency, distributed database design, Translation of global queries to fragment queries, Optimization of access strategies, the management of distributed Transaction, Concurrency Control, Distributed Database Administration, Homogeneous and Heterogeneous distributed Database.

MIS 726 Database Management System
Database systems, database management, relational database, Structure Query Language (SQL), functional dependency, normalization, query optimization, integrity and security of database system-programmeming projects.

MEC 727 Information System Project Management
In this course students learn the procedures, forms and techniques for estimating, planning, scheduling and controlling each stage of an information systems development project. Prerequisite MEC 620.

MEC 728 E-Commerce Technology
On completion of this course, students will have in-depth knowledge of infrastructure of e-commerce technologies. They will learn how technologies work to achieve for successful business through Internet. The topics will cover electronic commerce infrastructure/architecture, WWW & Internet architecture, public & private networks, VPN, ISP, VANs etc. Internet protocol suit OSI/ISO, packet-switched networks, TCP/IP Internet protocols, layers & algorithm. HTTP, SMTP, POP & IMAP, Internet utility Programmes, e-mail, Spam, bandwidth, Telnet etc. Markup Languages: SGML, HTML & XML. Web clients and server architecture, web and e- commerce architecture. Hosting. Site management and development tools and technologies. Web server software and tools, Apache, Microsoft IIS, Netscape. Push and Pull technologies. Broadband telecommunications. Infrastructure of online security and transaction (credit card) processing. Fundamentals of mobile and wireless technologies.

MEC 729 Web-Based Programming & Integrating E-Commerce Systems
This course will introduce step-by-step guidelines that e-commerce professionals need to know to putting the business on the web. On completion of this course, students will know how they can build up a fully functioning e-commerce site. Topics included designing a web-based application for online selling. Presenting & structuring the online store and creating a database for supporting e-commerce. Order processing & designing the pipeline using commercially available services for facilitating credit card transactions. Deploying site to ISP and developing a customer support in an online environment. Prerequisites CIS 518 & MEC 521.

MEC 730 Business-to-Business E-Commerce Systems
The aim of this course is for students to gain a practical understanding of the concepts and technology underlying electronic trading between business to business (B2B). Students study electronic trading systems, the organizational impacts of these business processes and people, infrastructure requirements, including communication networks, technology and application integration of funds transfer. Prerequisite MEC 621.

MIS 731 Data Communication & Networks
Data Communication: Introduction to modulation techniques: Pulse modulation, pulse amplitude modulation, pulse width modulation and pulse position modulation, Pulse code modulation, quantization, Delta modulation, TDM, FDM, OOK, FSK, PSK, QPSK, Representation of noise, threshold effects in PCM and FM, Probability of error for pulse systems, concept of channel coding and capacity, Asynchronous and synchronous communications, Hardware interfaces, multipliers, concentrators and buffers, Communication medium, Fiber optics.
Network: Network Architectures - Layered Architectures & ISO Reference Model. Physical Layer; Transmission Media, Isdn & Cellular Radio, Data Link Layer: Error Detection, Error Correction, Data Link Protocols & Examples, Medium Access Sublayer: Channel Allocation Procedure, Multiple Access Protocol, IEEE 802 Standard, Bridges, High Speed LANs Satellites Networks, Network Layer: Design Issues, Routine Algorithm, Congestion Central, Internet Working, Network Layer In Internet, Trans Port Layer, Transport Service & Protocols, Internet Transport Protocols, Application Layer: Network Security, Domain Name System, SNMP, E- Mail, WWW & Multi Media

MIS 751 Software Engineering & Project Management
Advanced concepts in software engineering. Topics may include new lifecycle paradigms, code reusability issues, formal specifications, new design methodologies, and others. Assignment based on project management.

MEC 750 Thesis
All M.E-Com students are required to undertake supervised study and research culminating in a thesis in their field of specialization. The completed thesis should be bind and printed in accordance with the regulation of IBAIS University.