Master
of Business Administration in Electronic Commerce (MEC)
Admission
Requirements:
Minimum
BA/ B. Com/ B. Sc or its equivalent.
Degree
Requirements:
§
Completion of 14-18 courses & Thesis (45-57
credits).
§ Passing all courses individually and maintaining a
minimum CGPA of B- (3.0).
Duration:
4-6 trimesters (4 months makes a trimester)
Tuition Fees:
Admission Fee: Tk. 10,000
Per credit: Tk. 1,825
Total: Tk. 92,125 - 1,14,025
Course
Outline
Prerequisite
Courses
Course
Code - Title of the course - Credit Hours
STA 512 Statistical Decision Making 3.0
MKT 514 Marketing Concepts 3.0
MGT 515 Management & Organizational Behavior 3.0
CIS 518 Computer Programming & Application 3.0
N.B.
Students with a four-year business undergraduate degree/BBA/M.
Com./PGD in Business Education will be waived from
pre-requisite courses.
Required
Courses
All
students are required to complete the following courses:
|
Course
Code |
Title
of the course |
Credit
Hours |
| MEC
620 |
Overview
of E-Commerce |
3.0 |
| MEC
621 |
E-Commerce
Strategy |
3.0 |
| MEC
622 |
Information
Systems Across the Enterprise |
3.0 |
| MEC
623 |
Internet
Communications & E-Commerce Systems |
3.0 |
| MEC
624 |
E-Marketing |
3.0 |
| MEC
625 |
E-Marketing
Lab. |
1.5 |
| MEC
626 |
E-Commerce
Environment & Ethics |
3.0 |
| MEC
627 |
Legal
Environment for E-Commerce |
3.0 |
| MEC
628 |
Internet
Security & Risk Management |
3.0 |
| MEC
629 |
E-Commerce
Solutions |
3.0 |
| MEC
630 |
E-Commerce
Solutions Lab. |
1.5 |
Optional
Courses (Any three)
|
Course
Code |
Title
of the course |
Credit
Hours |
| MCS
593 |
System
Analysis & Design |
3.0 |
| MCS
603 |
Decision
Support Systems |
3.0 |
| MIS
701 |
Object
Oriented System Analysis & Design |
3.0 |
| MIS
721 |
Distributed
Database Query Optimization & Control |
3.0 |
| MIS
726 |
Database
Management System |
3.0 |
| MEC
727 |
Information
Systems Project Management |
3.0 |
| MEC
728 |
E-Commerce
Technology |
3.0 |
| MEC
729 |
Web-based
Programming & Integrating E-Commerce Systems |
3.0 |
| MEC
730 |
Business-to-Business
E-Commerce Systems |
3.0 |
| MIS
731 |
Data
Communication & Networks |
3.0 |
| MIS
751 |
Software
Engineering & Project Management |
3.0 |
MEC
750 Thesis 6 credit hours
All M.E-Com students are required to undertake
supervised study and research culminating in a thesis in
their field of specialization. The completed thesis
should be bind and printed in accordance with the
regulation of IBAIS University.
Syllabus
STA
512 Statistical Decision Making
The course is designed to equip the student with
statistical tools and concept to be used in the decision
making process. The topics of the course include measure
of central tendency, measure of dispersion, probability
distribution and their application in the management
decision process, testing hypothesis, regression,
correlation and introduction to parametric statistics,
survey methods, sample design and sources of business
statistics in Bangladesh.
MKT
514 Marketing Concepts
This course deals with the study of concepts, principles
and problems involved in the transfer of goods and
services from produces to the ultimate consumer.
Contents covered include buyer behaviour, demand
measurement, segmentation, targeting, product life cycle
and positioning, product development, pricing,
distribution, sales promotion, marketing institutions,
marketing strategy and marketing management process.
Marketing is the social and managerial process by which
individual and group obtains what they need and want,
through creating offering and exchanging product of
value with others. Principles of Marketing course is
design to present marketing environment which includes
marketing and changing world, the identification of
market, developing the marketing mix, marketing in
special field, international marketing, marketing and
society, marketing appraisal and prospects, factor
affecting the efficiency of marketing
MGT
515 Management & Organizational Behavior
The course deals with individual and group behavior
models in the context of different organizations and
social system. It deals with the basic concept of
motivation, perception learning and analysis of human
behavior, individual difference and job satisfaction,
attitude change, group process, team work, role theory,
power and authority, along with the analysis of small
group behavior, group dynamics, leadership, development
of the organization and the influence of group.
CIS
518 Computer Programming & Application
The course acquaints students with the role and uses of
computer in decision process. The basics of computer
hardware and software are introduced with reference o
evolution from abacus to notebooks. A procedural
language is used to solve problems from business
situations. Emphasis is given on database management
with reference to various packages.
MEC
620 Overview of E-Commerce
This is an introduction of E-Commerce. This course
involves the background study of Information
Communication & Technology (ICT). This course
highlights the basic concepts in relation to the use of
computer and computer-based information systems in a
business environment. The course also provides students
with an understanding of fundamental e-commerce issues.
Topics include understanding ICT tools as an aid in
business management, traditional commerce &
e-commerce. History and definition of e-commerce.
Introduction of Internet, Intranet, Extranet & WWW.
Business opportunities will be examined now available
through Internet. 7/24 concepts. Impacts of e-commerce
on traditional business models. International
e-commerce. Basic concepts of e-commerce hardware,
software, tools, online transaction processing. Basic
web site development issues.
MEC
621 E-Commerce Strategy
On completion of this course, students will have sound
knowledge of developing e-commerce strategies. The
course explains how company uses Internet to create new
products and services and improve many other standards
business activities. It will describe how e-commerce
fits with economic structure in which business operates.
Business trends & E-Commerce objectives. Corporate
mission & goals, virtual organization & IT
mission & web-based commerce mission The topic
includes strategy to select e-commerce hardware and
software, online payment systems and security.
Strategies for marketing, sales and promotions. Business
models for selling on the web. Strategies for
purchasing, support and logistics activities, supply
chain. EDI. Web auctions strategies, characteristics of
web auctions. E-business planning, implementation and
managing. Prerequisite MEC 620.
MEC
622 Information Systems Across the Enterprise
This course deals with an integrated view of information
systems management. The course will cover the following
issues: Strategies for technology-enablement through
people (STEP) model. The information enabled manager (IEMgr).
Information enables management across the enterprise.
Assessing strategic opportunities. Different models for
information management, Nolan's six stage, the strategic
Grid and Benefit matrix for information management.
Assessing strategic opportunities, Integrated strategic
IS planning. Organizational deployment of the
Information functions. Trends in information systems in
the organization. Organizational structure. Outsourcing.
BPR, TQM and project management. HRD of IEMgr.
Prerequisite MEC 620.
MEC
623 Internet Communications & E-Commerce Systems
This course provides an understanding the interpersonal
communication practice and the communication
opportunities now available through the Internet. This
course examines the relationship between information
communications technology (ICT) and contemporary
commercial and political culture. The topics include
cross-cultural issues & technology, interpersonal
communication for the information industry.
Communicating in a network world, ICT and work
practices. Impact of IT on contemporary society,
economics and politics. Social consequences of work
practice by the growth of ICT. Organizational and
managerial communication, local & global economics,
politics & ICT. Aspects of managerial communication
for the information industry. Notions of online
communities, technology and freedom, technology and
services such as media, health & finance. WWW,
Internet and its implication for community, society and
globalization issues of new economies and virtual
enterprises.
MEC
624 E-Marketing
On successful completion of this course, the student
will familiar with the concepts, principles & issues
and Internet strategies of e-marketing and developing
e-marketing plan. Topic includes analysis and managing
e-business, e-buyer behavior, mapping the e-market
system, e-commerce competence, e-market positioning and
competitive advantage, selecting e-strategies and
constructing an e-plan. E-commerce innovation,
e-promotion, e-pricing and e-distribution, the evolution
of e-management systems, e-souring, e-business and
institutional marketing and e-service marketing.
Developing Internet strategies and justification how
these strategies consistent with e-marketing principles.
Prerequisite MKT 514 & MEC 620.
MEC
625 E-Marketing Lab: Lab works based on MEC 624 theory.
MEC
626 E-Commerce Environment & Ethics
The main objective of this course is to examine ethics
and e-commerce professional conducts issues that arise
for companies conducting e-commerce. The course will
examines the impacts of e-commerce to professional's
standards & responsibilities. After completion of
this course students will have a sound knowledge of
identifying professional ethics and socio-economic
issues of e-commerce. Topics include employees,
employer, workplace, society, privacy right &
obligations. International and tax issues discusses the
challenges posed to business by differing language,
culture, laws and infrastructure when the conduct
e-commerce across international borders. Prerequisite
MEC 620.
MEC
627 Legal Environment of E-Commerce
The main objective of this course is to understand the
regulatory environment of e-commerce systems. The course
will examines how international environment impacts on a
country's domestic legal framework. This course will
address how existing laws and new laws apply to the
e-commerce. This course will deal with the following:
Social impact and legal nature of e-commerce.
Procedures involved in developing and publishing a
website.
Factors to be considered in choosing a domain name.
Legal issues involved in forming an online contract.
Regulation and online transactions protection.
Consumer protection issues in the Internet.
Privacy considerations regarding the Internet and how
these can legally be addressed.
Fundamentals of intellectual property law and the issues
involved in applying this law to digital technology.
Online liability.
Prerequisite MEC 620.
MEC
628 Internet Security and Risk Management
The course covers nature of security concerns
surrounding Internet and e-commerce systems. The risks
faced by firms engaging in e-commerce are covered as
well as procedures for protecting and managing such
risks. Topic includes security issues, techniques and
tools, such as encryption, digital signatures,
certification authorities, firewalls and their
implementation to protect online business. The role of
independent third parties involves protecting and risk
management will cover in this course. Prerequisite MEC
620.
MEC
629 E-Commerce Solutions
The objective of this course is for students to achieve
in-depth knowledge of theoretical and practical aspects
of e-commerce solutions. This course gives students
familiarity of how systems are developed for e-commerce
models in order to achieve the strategic goals of the
organization. Practical work will include the use of
high-level development tools (e.g. Macromedia) for web
applications. Topic covers including the methodologies
of Web Information Systems (WIS) development, system
analysis and design process, including documentation as
would occur with the design of WIS. Investigation of
application software available for electronic commerce
systems and developing electronic commerce software
evaluation framework. Developing a prototype.
Prerequisite MEC 621.
MEC
630 E-Commerce Solutions Lab: Practical works based on
MEC 629 theory.
MCS
593 System Analysis & Design
The system cycle. Structured systems analysis. Detailed
analysis and feasibility study. Tools for the system
designer. System design-input and output design;
organizing and designing files, designing a database;
Process design and acquisition of hardware and software;
design review and Program Definition Module Design;
programmeming and coding and testing, documentation and
maintenance; management of the systems process.
MCS
603 Decision Support Systems
What is Medical Informatics? What are decision-support
systems? Representation of medical knowledge-coding and
classification, Representation in patient records,
Introduction to Artificial Intelligence, Methods for
decision-support, Strategies for Medical Knowledge
Acquisition, Modeling for decision support, Evaluation
of systems, Clinical Decision Support Systems,
Illustrative example systems, Strategies for Medical
Knowledge Acquisition, Human-computer Interaction.
MIS
701 Object Oriented System Analysis & Design
Object oriented fundamentals, Java Application, Java
applets, Methods, Arrays, String & characters,
Graphics & java2D, Basic graphical user interface
components, Multithreading, Multimedia, Files &
streams, JDBC, Servlets, RMI, Networking, Java beans.
MIS
721 Distributed Database Optimization & Control
Review of Databases and Computer Network, Levels of
distribution Transparency, distributed database design,
Translation of global queries to fragment queries,
Optimization of access strategies, the management of
distributed Transaction, Concurrency Control,
Distributed Database Administration, Homogeneous and
Heterogeneous distributed Database.
MIS
726 Database Management System
Database systems, database management, relational
database, Structure Query Language (SQL), functional
dependency, normalization, query optimization, integrity
and security of database system-programmeming projects.
MEC 727 Information System
Project Management
In this course students learn the procedures, forms and
techniques for estimating, planning, scheduling and
controlling each stage of an information systems
development project. Prerequisite MEC 620.
MEC
728 E-Commerce Technology
On completion of this course, students will have
in-depth knowledge of infrastructure of e-commerce
technologies. They will learn how technologies work to
achieve for successful business through Internet. The
topics will cover electronic commerce
infrastructure/architecture, WWW & Internet
architecture, public & private networks, VPN, ISP,
VANs etc. Internet protocol suit OSI/ISO,
packet-switched networks, TCP/IP Internet protocols,
layers & algorithm. HTTP, SMTP, POP & IMAP,
Internet utility Programmes, e-mail, Spam, bandwidth,
Telnet etc. Markup Languages: SGML, HTML & XML. Web
clients and server architecture, web and e- commerce
architecture. Hosting. Site management and development
tools and technologies. Web server software and tools,
Apache, Microsoft IIS, Netscape. Push and Pull
technologies. Broadband telecommunications.
Infrastructure of online security and transaction
(credit card) processing. Fundamentals of mobile and
wireless technologies.
MEC
729 Web-Based Programming & Integrating E-Commerce
Systems
This course will introduce step-by-step guidelines that
e-commerce professionals need to know to putting the
business on the web. On completion of this course,
students will know how they can build up a fully
functioning e-commerce site. Topics included designing a
web-based application for online selling. Presenting
& structuring the online store and creating a
database for supporting e-commerce. Order processing
& designing the pipeline using commercially
available services for facilitating credit card
transactions. Deploying site to ISP and developing a
customer support in an online environment. Prerequisites
CIS 518 & MEC 521.
MEC
730 Business-to-Business E-Commerce Systems
The aim of this course is for students to gain a
practical understanding of the concepts and technology
underlying electronic trading between business to
business (B2B). Students study electronic trading
systems, the organizational impacts of these business
processes and people, infrastructure requirements,
including communication networks, technology and
application integration of funds transfer. Prerequisite
MEC 621.
MIS
731 Data Communication & Networks
Data Communication: Introduction to modulation
techniques: Pulse modulation, pulse amplitude
modulation, pulse width modulation and pulse position
modulation, Pulse code modulation, quantization, Delta
modulation, TDM, FDM, OOK, FSK, PSK, QPSK,
Representation of noise, threshold effects in PCM and
FM, Probability of error for pulse systems, concept of
channel coding and capacity, Asynchronous and
synchronous communications, Hardware interfaces,
multipliers, concentrators and buffers, Communication
medium, Fiber optics.
Network: Network Architectures - Layered Architectures
& ISO Reference Model. Physical Layer; Transmission
Media, Isdn & Cellular Radio, Data Link Layer: Error
Detection, Error Correction, Data Link Protocols &
Examples, Medium Access Sublayer: Channel Allocation
Procedure, Multiple Access Protocol, IEEE 802 Standard,
Bridges, High Speed LANs Satellites Networks, Network
Layer: Design Issues, Routine Algorithm, Congestion
Central, Internet Working, Network Layer In Internet,
Trans Port Layer, Transport Service & Protocols,
Internet Transport Protocols, Application Layer: Network
Security, Domain Name System, SNMP, E- Mail, WWW &
Multi Media
MIS
751 Software Engineering & Project Management
Advanced concepts in software engineering. Topics may
include new lifecycle paradigms, code reusability
issues, formal specifications, new design methodologies,
and others. Assignment based on project management.
MEC
750 Thesis
All M.E-Com students are required to undertake
supervised study and research culminating in a thesis in
their field of specialization. The completed thesis
should be bind and printed in accordance with the
regulation of IBAIS University.
|