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IBAIS
University
Faculty of Arts
Department of Tourism & Hotel Management
Bachelor
of Arts in Tourism and Hotel Management
The
primary objective of the Bachelor program in Tourism
& Hotel Management is to produce skilled manpower
and competent personnel well trained to meet
the demand of the Tourism sector. Since, Tourism
is a profitable sector both for Private and Government
undertakings, there is a high demand world-wide for
professional degree in this sector. Responding to this
demand, IBAIS University as one of the pioneer started
this program in Bangladesh. IBAISU has also entered into
a collaborative arrangement with Bangkok University,
Thailand, College of Tourism & Hotel Management, Cyprus
institutions known for their rich academic standard for
this kind of Professional Education. Under this
collaboration students will study 1st & 2nd
year at IBAIS University. After completing 1st
and 2nd year (at least 65 credit
hours) at IBAIS University, students will be
awarded an Associate Degree in Tourism and
Hotel Management. And after completing 3rd
& 4th year (Rest 65 credit hours)
either in Bangkok University or in College of
Tourism & Hotel Management; students can finally get
the Bachelor Degree from the respective
University. Or else, students who will not transfer
their credits to foreign universities can get the
Bachelor Degree from IBAIS University.
The
program focuses on hotel operational skills, management
practice in the tourism and hospitality industry. It
also offers a variety of exciting activities to enrich
students' educational experience including local and
overseas training. We have full-time lecturers and
professionals who are experts in various sectors of the
tourism and hospitality industry, to provide individual
academic and professional training advice.
Career Opportunities:
Graduates of Tourism & Hotel Management are
recognized as skilled manpower throughout the
world. They have worldwide career opportunities in
Tourism & Hotel Business, Hospitality Industry, Travel
Agencies, Five-Star Hotels, Airlines etc. Moreover, they
can also build career as Tour Entrepreneur, Tour
Operator, Travel Consultant, Conference & Special Events
Manager, Restaurant Owner/Manager, Hotel Owner/Manager
etc.
Exchange Program with Bangkok University:
Ohio
University, USA
Osaka International University, Japan
Southern
Illinois University, USA Osaka
University of Economics, Japan
University of New Orleans, USA
Deakin University, Australia
Fairleigh Dickinson University, USA
Management Center Innsbruck, Austria
University of Nebraska-Lincoln, USA University of
Applied Sciences, Austria
University of Montana, USA
University of Canberra, Australia
Pittsburg State University, USA
Satakunta Polytechnic, Finland
St.
Michael’s University, USA Mikkeli
Polytechnic, Finland
Dohto
University, Japan
Aalesund University College, Norway
Kansai
Gaidai University, Japan Hedmark
University College, Norway
Admission Requirements:
Every
applicant, without any exception, must fulfill the
admission requirements as laid down by IBAIS University.
Admission test and interview for admission into the
first trimester will be held three times a year. No
interim or supplementary admission test or interview
will be arranged.
A higher
secondary certificates or its equivalent in Science,
Arts, Commerce or other fields of study is the basic
educational requirement. Minimum five subjects in
O-level and two subjects in A-level education are
required. Minimum qualifying GPA to be eligible to apply
is 2.5 individually in SSC/ ‘O’ level and HSC/ ‘A’ level
examinations. The students who have completed SSC and
HSC under division system will have to have minimum 2nd
division in both SSC and HSC.
For all
foreign certificates, the University as per rules of
Bangladesh Government will determine equivalence.
Degree Requirements:
Completion of 135
credit hours courses as follows:
General
Education
33 credit hours
Professional Foundation
Courses 27
credit hours
Professional Required Courses
54 credit hours
Major
Electives
09 credit hours
Free
Electives
06 credit hours
Dissertation
06 credit hours
Total 135 credit hours
Passing
of all courses individually and maintaining a minimum
CGPA of 2.5.
Duration:
A student under normal work load
will have 12 credit hours per trimester for
undergraduate programs. Four years will be required for
completion of a Bachelor degree.
This
Bachelor Degree program is subdivided as follows:
-
First Year - Freshman Year
-
Second Year - Sophomore Year
After
completing First Year and Second Year (65
credit hours), an Associate Degree will be
awarded in Tourism and Hotel Management by
IBAIS University.
-
Third Year - Junior Year
-
Fourth Year - Senior Year
After completing First, Second,
Third & Fourth Year (135 credit hours),
Bachelor Degree will be awarded in Tourism
and Hotel Management.
List of Courses
General Education
A
minimum of 33 credit hours are required. Students are
required to enroll in ILB100 Study Skills*, Arts
Appreciation* and courses in each of following areas:
Humanities and Language; Social Sciences; Mathematics
and Science; and Physical Education and Recreation in
order to fulfill the requirement. Credit hours required
for those areas are 14, 9, 9 and 1 respectively.
Humanities &
Language (A
minimum of 14 credit hours)
Course Code Course
Title
Credit Hours
ILB 100
Study
Skills*
1.0
IEN 103
Critical
Reading
3.0
IEN 104
College
Writing
3.0
IEN 105
Communicative English
3.0
ILB 107
Ethics
3.0
ILB 108
Critical & Creative
Thinking 3.0
ILB 113
Arts
Appreciation*
1.0
*Required
Social
Sciences
(9 credit hours)
Course Code Course
Title
Credit Hours
ILB 101
General Psychology
3.0
ILB 109
Politics & Government
3.0
ILB 110
Intercultural
Studies 3.0
Mathematics and Science
(9 credit hours)
Course Code Course
Title
Credit Hours
IMA 101
Fundamental
Mathematics 3.0
IIT 201
Computer & Information Technology
3.0
ISC 201
Man &
Environment 3.0
Physical Education and
Recreation (A minimum of 1
credit hour)
Course Code Course
Title
Credit Hours
IPE 101
Classical
Music
1.0
IPE 102
Ballroom
Dance 1.0
IPE 103
Volleyball
1.0
IPE 104
Basketball
1.0
IPE 105
Badminton
1.0
IPE 106
Table
Tennis
1.0
IPE 107
Games
Activities
1.0
IPE 108
Tennis
1.0
IPE 109
Golf
1.0
IPE 112
Classical
Dance 1.0
Professional
Education
(90 credit hours)
Professional Foundation Courses
(27 credit hours)
Course Code Course
Title
Credit Hours
IAC 101
General
Accounting 3.0
IMG112
Management
3.0
ICS 202
Introduction to Business
Computing 3.0
IEN 203
English for Business Purposes
3.0
IST 203
Statistics for Social
Sciences 3.0
IMK212
Marketing
3.0
IHT 221
Introduction to Hotel and
Tourism 3.0
ICA 222
Modern Presentation
Techniques 3.0
ICA 223
Public
Speaking
3.0
Professional Required
Courses (54 credit hours)
Course Code Course
Title
Credit Hours
IHT 211
Human Resource Management in
Hotel and Tourism
3.0
IHT 222
Tour & Travel Agency
Management 3.0
IHT 254
Hotel Management &
Operations 3.0
IHT 311
Hotel & Tourism
Marketing 3.0
IHT 324
Tourist
Behavior
3.0
IHT 328
Transportation
3.0
IHT 332
Airline
Business
3.0
IHT 352
Food Service Operations-I
3.0
IHT 353
Front Office Operations
3.0
IHT 354
Restaurant
Management 3.0
IHT
355 Food Service Operations-II
3.0
IHT
356 Food
Preparation-I
3.0
IHT
357 Food
Preparation-II
3.0
IHT
358
Housekeeping
3.0
IHT 402
Tourism Planning &
Development 3.0
IHT 403
MICE
Management 3.0
IHT 404
Resort Development &
Management 3.0
IHT 411
Computer Reservation Systems
3.0
Major
Electives
(9 credit hours)
Course Code Course
Title
Credit Hours
IHT 224
Geography of Tourism
3.0
IHT 273
Survey of Arts and
Cultures 3.0
IHT 301
English for Hotel &
Tourism 3.0
IHT 302
Law & Regulations of Hotel and
Tourism 3.0
IHT 321
Sustainable
Tourism 3.0
Free
Electives
(6 credit hours)
Course Code Course
Title
Credit Hours
IFR 100
French
3.0
IGR 100
German
3.0
ISP 100
Spanish
3.0
IBH 100
Bangla for Foreigners
IHT
450 Dissertation
(6 credit hours)
Syllabus
Humanities and
Language
ILB 100 Study Skills
The development of study skills in
higher education, in terms of time-managing, note
-taking, reading-skills, report writing and library
usage.
IEN 103 Critical Reading
Emphasis
on applying critical inquiry skills to varied and
challenging reading materials. Included analysis,
synthesis, and evaluation written discourse.
IEN
104 College Writing
This
course is designed to help students develop their
writing, reading, and thinking skills. Emphasis is on
the writing process. Through inventing and elaborating
ideas, drafting, revising, and editing, students write
in a variety of contexts for a variety of purposes.
These purposes include description, narration,
exposition, and argumentation.
IEN 105 Communicative English
This
course develops students’ communicative competence
through effective integrated use of language skills in
listening, speaking, reading and writing. Students will
learn how to give discussions, presentations, speeches,
and to participate in debates.
ILB 107 Ethics
A study
of metaphysical and ethical background, idealism,
materialism, naturalism, existentialism, ideal aim of
life, and ethical standard. The practice of solving
current ethical issues, and social responsibilities of
individuals are included.
ILB 108 Critical and Creative Thinking
A study
of logical thinking, process of reasoning, the structure
of deductive and inductive arguments, syllogism,
enthymeme, basic symbolic logic, induction by
enumeration, and Mill's methods. This course also
includes fallacy and critical analysis of arguments
found in daily life. Theories of creative thinking are
included. The development techniques, factors and
activities related to creative thinking are focused
upon.
ILB 113 Arts Appreciation
A study
designed to acquaint students with art philosophies
their elements, principles and values.
Social Sciences
ILB
101 General Psychology
To
introduce students to the fundamental knowledge human
behavior and nature; a disciplinary study of the
development of the various branches of psychology;
fundamental physiology relating to psychology, growth
and development; motivation, emotion; perception,
learning, attitude, personality development and human
relations.
ILB 109 Politics and Government
A study
of important political theories; governmental structures
and political systems of global influential countries.
Bangladesh and some other countries in Southeast Asia;
comparisons of Thai government with selected foreign
governments. Students also study Bangladeshi
constitutions, civil rights and elections.
ILB 110 Intercultural Studies
A
comparative study of various contemporary cultures
designed to improve students’ global perspectives and
wider their horizons. Emphasis will be on customs,
traditions, arts, beliefs and values.
Mathematics and
Science
IMA
101 Fundamental Mathematics
A survey
of elementary principles of mathematical problem
solving; conceptual ideas using algebra; sets,
permutations and combinations; relations and functions;
graphs and trees. This course is designed to bring a
workable knowledge of the subject that can be used in
everyday life of undergraduate students.
IIT 201 Computer and Information Technology
An introduction to
the computer: hardware and software systems, a study of
computer applications, information presentation,
computer networks, electronic mail, influence of
computers on society and future of computering.
Extensive hands-on experiences with a broad range of
computer applications will be emphasized.
ISC 201 Man and Environment
A study
of the current and future impact of scientific and
technological growth on the environment, society, and
economy, investigation of the problems of energy
resources, population, and environmental changes; the
balance of ecosystem and environment protection that can
lead towards a sustainable development.
Physical Education and
Recreation
IPE 101 Classical Music
A study
and practice of exercising skills by moving correctly
and gracefully to the classical music.
IPE 102 Ballroom Dance
A study
and practice of the basic skills and styles of ballroom
dance.
IPE 103 Volleyball
A study
and practice of the basic skills such as serving,
setting, passing and spiking, including basic
instructions on rules and team play.
IPE 104 Basketball
A study
and practice of the basic skill passing, ball-handling,
man-to-man defensive play, basic rules, strategies, and
team play.
IPE 105 Badminton
A study
and practice of the basic skills such as strokes, single
and double play, strategies, rules and interpretations.
IPE 106 Table Tennis
A
practice of the basic rules, strategies, and techniques,
which also include bat-handling, step movements, and
scoring.
IPE 107 Games Activities
A study
of the basic knowledge and type of group recreational
activities designed to create unity and relaxation among
the players as well as to physical fitness.
IPE 108 Tennis
A study
and practice of the basic skills, rules and strategy in
game play.
IPE 109 Golf
A study
and practice of the basic skill, etiquette and
participation of golf.
IPE 112 Classical Dance
An
introduction to basic classical dancing techniques. This
course will familiarize students with classical dance
through active participation.
Professional Foundation
Courses
IAC 101 General Accounting
A study
of the fundamental concepts in accounting and the nature
of accounting; the double-entry system; the accounting
equation; recording in the general journal; significance
of the financial budget; analyzing of financial records
and business financial systems such as traveling, hotel
and real estate. This course also focuses on financial
analysis techniques applied to management planning,
control and decision-making including cost and budget
procedure.
IMG 112 Management
A study
of the principle of management; the functions of
managers with regard to planning, organizing, staffing,
motivating, communicating, coordinating, and
controlling.
ICS 202 Introduction to Business Computing
A study
of the use of computers in business, with the emphasis
on applications of micro-computers in publications,
storage, of data, letters, reports, documentation, data
files, data feeding, data presentations, printouts,
spreadsheet programs, report printings, and graftings,
all based on software packages.
IEN 203 English for Business Purposes
This
course introduces students to the study of business
language and its technical terms. Students will also
practice the writing of personal and business letters,
inquiry letters, letters of persuasion, memorandums,
resumes, and application letters.
IST 203 Statistics for Social Sciences
A study
of the definition, scope and importance of statistic for
social sciences research, data collection, frequency
distribution and analysis, the measures of central
tendency, the measures of dispersion, with the emphasis
on the theories of sampling.
IMK 212 Marketing
A study
of the principles, definitions, scope, significance,
functions, and services of marketing; the classification
of products and the planning selection of channels of
distribution; the pricing policy, the sales promotion;
an analysis on selecting the target market; the
environment that affects the marketing; means of
marketing control.
IHT 221 Introduction to Hotel and Tourism
Concept
of Tourism. Types of Tourism. Definition of Tourism and
Tourist. Study of the ideas on tourism and the factors
which such ideas; the components of tourism, the
organization of to the effects of tourism on the
socio-economic conditions of the country, and on tourism
development. The course also familiarizes the students
with an overview of the hospitality industry.
ICA 222 Modern Presentation Techniques
A
practical course concerning processes, techniques and
strategies of both formal and informal successful
academic and professional presentation. Emphasis on
audience and situation analysis, preparation of
materials and content, technological utilization, verbal
and non-verbal performance as well as creation of other
supporting activities.
ICA 223 Public Speaking
A practical course in public
speaking. Emphasis on message organization, critical
evaluation, evidence and reasoning. Basic principles are
applied in a variety of formal and informal public
speaking situations.
Professional Required
Courses
IHT 211 Human Resource Management in Hotel and
Tourism
This
course serves as an introduction to the concepts
function of human resource management in organizations
especially in the hotel and tourism industry. It
includes organization and coordination of personnel
practice and methods: recruitment, training and
development, career planning, discipline, employment,
working conditions, performance evaluation, health and
recreation, compensation and termination. Hence, these
interpersonal relationships, small group, and
organizations will provide the basis for understanding
the dynamics of effective organizational behavior.
IHT 222 Tour and Travel Agency Management
Introduction to travel and tourism services. Tour
Operations. Preparation of Tour Itinerary and costing.
Guiding techniques. Study of the various forms of
tourism management, comprising the target setting,
planning the formulation policies appropriate for the
management of retailing in the business; the
entrepreneurship in tourism, methods of tour management;
ticketing; the reservation of boarding rooms at both
government and private organizations; the renting of
vehicles; passport and visa processing, and other
services.
IHT 254 Hotel Management and Operations
This
course provides an overview of hotel operations,
emphasizing on-line Job skills, policies and types of
organization. Theoretical management concepts are also
covered and operational management issues are examined
in relation to the planning, product development,
marketing and promotion. Field trips are a part of this
course.
IHT
311 Hotel and Tourism Marketing
This
course is designed to give an overview of marketing
principles related to the hotel and tourism industry.
The focus will be on the application of marketing mixes,
product planning, salesmanship, hospitality, marketing,
sales aids and the use of various marketing strategies
and promotional activities to achieve success in the
industry.
ITH 324 Tourist Behavior
A study
of the consumer behavior and the demands and behavior of
tourists in terms of demographic (age, sex, education,
status), religion and culture, emphasizing practical
applications of psychological principles. Also, key
behavioral factors influencing tourism choices are
explored.
IHT 328 Transportation
A study
of the fundamental forms of transportation, and the
various kinds of transportation by water, land, and air;
a study of the principles of the transit system; and
analysis of the feature of different vehicles; the time
schedule; transportation expense transit fares, sales
promotion and the problems in competition and
cooperation between the concerned groups.
IHT 332 Airline Business
The
information concerning both domestic and international
airline companies, including the arrangement of
timetables and air fares; a study of the rendering
services, reservations, the regulations of immigration
and emigration, the customs duties system, and the
international agreement related to the airline business;
field trips are also provided.
IHT 352 Food Service Operations-I
This
course is intended to give students an introduction to
food and beverage operations from planning and
purchasing through production, nutrition and service.
IHT 353 Front Office Operations
A study
of the structure of the Front Office operation in room
reservations, reception, registration, assignment of
guest rooms and other services in relation to the Front
Office.
IHT
354 Restaurant Management
A study
of catering and restaurant management; the duties and
responsibilities of the manager and others responsible
for the catering services; policy formulations;
supervision; demand estimation; sales and marketing;
quality control; procurement and calculation of cost and
expenditure; and other topics related to controlling of
food and beverages.
IHT 355 Food Service
Operations-II
It includes methods controlling
food, beverage and labor costs in food service
establishments. Also, banquet and catering service,
table setting and types of serving will be covered.
IHT 356 Food Preparation-I
Chemical
and physical factors affecting food preparation,
experimental methods applied to food preparation
problems, Food technology, Biotechnology, Culinary
techniques, Sociocultural and ethnic food consumption
issues and trends, Food safety and sanitation,
Environmental issues related to food, Role of food in
promotion of a healthy lifestyle, Promotion of
pleasurable eating, Food and nutrition
laws/regulations/policies
IHT
357 Food Preparation-II
Applied
sensory evaluation of food, Calculate and interpret
nutrient composition of foods, Apply food science
knowledge to functions of ingredients in food,
Demonstrate basic food preparation and presentation
skills, Modify recipe/formula for individual or group
dietary needs
IHT
358 Housekeeping
Services
in relation to Housekeeping Office for preparation of
guest rooms, preparation and decoration of the hotel and
conference rooms as well as other related services.
Organising the Housekeeping department, Rooms and
floors-practices and procedures, housekeeping control
desk, floor linen room, public area, linen and uniform
room, housekeeping practices, other housekeeping
knowledge
IHT 402 Tourism Planning and Development
A study
of travel patterns and market forces and then economic,
environmental, social and political impacts. The
concepts approaches, processes and models involved in
planning and developing a tourist's destination. An
investigation of public policy and interrelationships
between community and tourism development. Role of
National Tourism Organization. Public-private
partnership in Tourism.
IHT 403 MICE Management
This
course focuses on the roles and responsibilities of
professional hospitality meeting planners and hotel
convention sales/service managers for purposes of
planning or hosting a major convention, a corporate
association, or special group meeting event. A detailed
review of the factors necessary for successful
convention and meeting is conducted with emphasis on the
various methods employed to enhance both program and
attendance. Group project will be assigned.
IHT 404 Resort Development and Management
This
course is designed to give the students an understanding
of resort development including planning and operation
of individual destination resorts. Analysis of resort
concept, history, master planning, environmental impact,
facility design, maintenance and operational management
will be covered.
IHT 411 Computer Reservation Systems
This
course emphasizes acquiring operational proficiency with
major computer reservation systems (CRS). Using CRS's
live and training mode, the course topics addressed
include; creating passenger name records (PNRs),
itinerary pricing, fare quote queues, and flight
information. In addition, non-airline-oriented
information including car sales options, hotel index
descriptions, hotel availability, tour index and
immigrations and customs guide will be covered. This
course is equally divided between lectures and travel
lab simulations.
Major Electives
IHT 224 Geography of Tourism
This
course analyzes countries; regions and cities attract
tourism in terms of physical, geographical and
socio-political characteristics of such tourist
attractions in order to develop diversity of travel and
recreational opportunities including Bangladesh
Geography: Natural, Cultural, Heritage and riverine
products. The correlation between the geographical
condition and the tour management will be covered. Field
trips are optional for this course.
IHT 273 Survey of Arts and Cultures
A survey
of Western and Eastern arts and cultures is
investigated. The focus is on the Asian arts from
ancient period to present, featuring: drawings,
sculptural arts, architecture and fine arts.
IHT 301 English for Hotel and Tourism
A study
of English and technical terms used in the hotel
business as well as in tourist services; technical terms
relating to art, culture, geography, history, dramatic
art, music and architecture; the practice of listening,
speaking, writing, and reading comprehension from
articles and books concerning hotel management and
administration, tourism and daily conversation. Students
will also practice working in simulated situations.
IHT 302 Law and Regulations of Hotel and Tourism
This
course is an Introduction to laws, traveler's legal
rights and regulations applicable to ownership and
operation of tourism sectors. Registration of Travel
Agencies, Hotels and Restaurants in Bangladesh. National
Tourism Policy. Also, the legal aspects of international
hospitality and tourism business with special attention
to the laws of Thailand and other countries will be
covered.
IHT 321 Sustainable Tourism
A study
of sustainable tourism is investigated, including its
meaning, background and evolution; effects and benefits
of sustainable tourism; management principles of
sustainable tourism and the roles of government and
private sectors on sustainable tourism development,
Ecotourism products of Bangladesh.
Free Electives
IFR 100 French
A study
of the fundamental language structure and general
vocabulary used in everyday life; the practice of
listening, reading, speaking, and writing skills.
IGR 100 German
A study
of the fundamental structure and general vocabulary; the
practice of listening, speaking, reading, and writing
skills for education.
ISP 100 Spanish
A study
of the fundamental language structure and general
vocabulary; a practice of listening, speaking, reading
and writing skills.
ITH 100 Bangla Language for Foreigners
Intensive spoken and written Bangla for beginners. The
students focus on the conversational skills sufficient
to communicate in everyday life's activities. Elements
of Bangla language are also taught in preparation of
comprehensive studies.
IHT 450 Dissertation
All BA
candidates require to undertake supervised study and
research culminating in a dissertation/project in their
field of specialization. The completed
dissertation/project should be bind and printed in
accordance with the regulations of IBAIS University.
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