BACHELOR
OF BUSINESS ADMINISTRATION (BBA)
Department of
Business Administration
Admission Requirements:
Every
applicant, without any exception, must fulfill the
admission requirements as laid down by IBAIS University.
Admission test and interview for admission into the first
trimester will be held three times a year. No interim or
supplementary admission test or interview will be
arranged.
A higher
secondary certificates or its equivalent in Science, Arts,
Commerce or other fields of study is the basic educational
requirement. Minimum five subjects in O-level and two
subjects in A-level education are required. Minimum
qualifying GPA to be eligible to apply is 2.5 individually
in SSC/ ‘O’ level and HSC/ ‘A’ level examinations. The
students who have completed SSC and HSC under division
system will have to have minimum 2nd division
in both SSC and HSC.
For all
foreign certificates, the University as per rules of
Bangladesh Government will determine equivalence.
Degree
Requirements:
The BBA
degree requirements are as follows:
(a)
Completion of 44 courses (129 credit hours)
(b)
Completion of the Dissertation with at least a “C+”
grade (6 credit hours)
(c)
Passing all courses individually and maintaining a
minimum CGPA of C+ (2.5).
Duration:
A student
under normal work load will have 12 credit hours per
trimester for undergraduate programs. Four years will be
required for completion of a Bachelor degree.
LIST OF
COURSES
GENERAL
EDUCATION AND REQUIRED COURSES
Course
Code Course
Title Credit Hours
ENG
101 Freshman English - I
3.0
MAT
102 Basic Algebra & Calculus
3.0
SOC
104 Introduction to Social Science
3.0
BUS
105 Introduction to Business
3.0
ENG
106 Freshman English -II
3.0
PHY
107 Physical Sciences
3.0
MAT
109 Business Mathematics
3.0
ACT
110 Principles Accounting
3.0
CSE
111 Computer Fundamentals & Programming
Techniques 3.0
CSE
112 Computer Fundamentals & Programming Techniques
Lab 1.5
HIST
114 Bangladesh
Studies
3.0
CSE
121 Structured Programming Language
3.0
CSE
122 Structured Programming Language
Lab 1.5
BUS
212 Business
Communication
3.0
ECO
213 Micro Economics
3.0
ACT
214 Intermediate Accounting
3.0
MGT
215 Introduction to Management
3.0
MKT
216 Principles of Marketing
3.0
FIN
217 Introduction to Finance
3.0
ECO
219 Macro Economics
3.0
STA
220 Basic Statistics
3.0
CSE
231 Database Management System
3.0
CSIT
313 E-Business
3.0
STA
321 Business Statistics for Decision Making
3.0
MGT
322 Organizational Behavior
3.0
LEB
323 Legal Environment of Business
3.0
ACT
324 Cost
Accounting
3.0
POM
325 Production Management
3.0
HRM
326 Basic Human Resource Management
3.0
ECO
327 Socio-economic Study of Bangladesh
3.0
BUS
328 Business Environment & Entrepreneurship
3.0
FIN
329 Financial Management
3.0
MKT
330 Marketing Management
3.0
BUS
331 Business
Ethics 3.0
RES
431 Research
Methods
3.0
ACT
432 Auditing & Taxation
3.0
IBS
433 International Business
3.0
FIN
434 Banking & Insurance
3.0
MIS
435 Management Information System
(MIS) 3.0
CSP
441 Corporate Strategy & Policy
3.0
SPECIALIZATION COURSES
(Any
one group from the following)
Marketing
Course
Code Course
Title Credit Hours
MKT
436 Consumer Behavior
3.0
MKT
437 Advertising & Promotion Management
3.0
MKT
438 Basic Marketing Research
3.0
MKT
439 Sales & Salesmanship Management
3.0
Finance
Course
Code Course
Title Credit Hours
FIN
436 Credit
Management
3.0
FIN
437 Capital Budgeting
3.0
FIN
438 Portfolio
Management 3.0
FIN
439 Financial Institutions
3.0
Accounting
Course
Code Course
Title Credit Hours
ACT
436 Advanced
Accounting
3.0
ACT
437 Advanced Cost
Accounting
3.0
ACT
438 Accounting Information
Systems
3.0
ACT
439 Social
Accounting
3.0
Management
Course
Code Course
Title Credit Hours
MGT
435 Management
Thought
3.0
MGT 436
Operations Research
3.0
MGT 437
Total Quality Management
3.0
MGT
438 Comparative
Management
3.0
Human
Resource Management
Course
Code Course
Title Credit Hours
HRM
436 Conflict
Management
3.0
HRM
437 Industrial
Relations
3.0
HRM 438
Manpower Planning
3.0
HRM
439 Industrial Psychology
3.0
Management Information System (MIS)
Course
Code Course
Title Credit Hours
MIS
436 Data Communication & Computer Networks
3.0
MIS
437 Distributed Database System
3.0
MIS
438 Software Engineering
3.0
MIS
439 System Analysis & Design
3.0
MGT 450
BBA Dissertation
6 Credit Hours
Syllabus
ENG 101
Freshman English – I
The course
aims at developing proficiency in speaking, listening,
reading, and writing of English. It 1is generalized as a
remedial course for students whose English need
considerable repair and as a foundation courses for ENG
106. The contents include parts of speech, count and
uncountable nouns and articles, agreement between subject
and verb, adverbs of frequency, tense and the sequence of
tenses, active and passive voices, types of sentences,
prepositions: time, place, action, directions, questions
forms, multi-word verbs, capitalization.
MAT 102
Basic Algebra & Calculus
Algebra:
Basic
Algebraic operations, Theory of sets, Special type of
Problems, Linear Equation and Inequality, Exponential and
logarithmic functions, System of Equations and
inequalities, Sequences and Series
Differential Calculus:
Limit,
Continuity and differentiability, Successive
Differentiation of various types of function, Liebnitz’s
theorem, Rolle’s theorem, Mean value theorem, Taylor’s
theorem in finite and infinite form, Maclaurine’s
theorem’s in finite and infinite form, Evaluation of
function of L’Hospitals rule, Partial Differentiation,
Euler’s theorem, Determination of minimum and maximum
values of function and point of inflexion.
Integral Calculus:
Definitions of integration, Integration of method of
substitution, Integration by parts, Standard integrals,
Integration by the method of successive reduction,
Definite integrals, its properties and use in summing
series, Improper integrals.
SOC 104
Introduction to Social Science
Scope and
nature of sociology, society, social evolution and
techniques of production, industrial revolution, political
system, social control, society and population, standard
of living, nature of social change, urbanization and
industrialization in Bangladesh, urban ecology, society
and environment and tribal people of Bangladesh, women
participation in the social development.
BUS 105
Introduction to Business
Business Concepts: Meaning of business, Basic elements
of business, Basic Features of business, its branches and
their place in the economy of Bangladesh, Business
environment, Business size, Location of Business,
Efficiency of business enterprises, Social responsibility
of business and its implications.
Management: Significance and Definition, Functions of
Management, Principles of Management, Objectives and
Importance of Management, Levels of Management, Scope of
Management, Managerial Responsibility, Skills, Managerial
Roles, Concepts of Productivity, Effectiveness and
Efficiency.
Business Organization: Forms of Business ownership in
Bangladesh, Relative position of each form of ownership,
Sole Proprietorship, Partnership, Joint-Stock Company,
Co-operatives and state Ownership, Formalities and
distinguishing features of each form of ownership,
Considerations in the choice of specific form of
Ownership.
Marketing: Marketing Defined, Core concepts of
Marketing, Marketing Management Philosophies, Goals
Finance: Definitions, Functions and Classification of
Finance, Business, Finance Functions Goals: Profit
Maximization vs. Wealth Maximization, Financial Decisions,
Investment, Financing and Dividend Decision, Factors
Influencing Financial Decisions.
ENG 106
Freshman English – II
A course
to provide solid foundation on study skills in English
reading writing, listening comprehension and speaking. The
course emphasizes the practice of pronunciation,
speed-reading, and effective writing and listening. The
course contents include the grammar parts of revision of
tenses, use of idioms, prepositions, modals, conditional
sentence, use of linking words, use of suffixes and
prefixes, synonyms and antonyms, words with multi names,
reading parts include the skills in skimming, scanning,
selecting information, writing parts include planning,
outlining, organizing ideas, topic sentences, paragraph
writing, essay writing, job applications, writing reports,
writing research report.
PHY 107
Physical Science
Physics: Vector, motion, force, energy, pressure, heat
and temperature, mechanics, gravitation, sound, light,
electricity, and magnetism, atomic and nuclear physics.
Chemistry: Nature of atoms and molecules, valence and
periodic tables, aliphatic and aromatic hydrocarbons,
optical isomerism, chemical reactions.
Astronomy: Structure of the universe and solar system,
space probes and death of stars, Nova and Supernova, Black
Hole, Big Bang and Cosmological theories.
MAT 109
Business Mathematics
Topics
include: Real number system and set concept, set algebra
and applications, relations, functions and equations,
inequalities, liner programming, model building, vectors,
matrix algebra, limits, continuity and differentiation,
methods of differentiation, methods of integration,
application of calculus, mean value theorem, annuities,
sinking fund, discount, simple and compound interest,
amortization, calculation of present and future value of
annuities. Cartesian coordinate system, distance between
points, strait line, slopes, intercepts, equation of cost
line and practical application of mathematical concepts in
business.
ACT 110
Principles of Accounting
Accounting
generates reports and communicates them to external
decision-makers so that they can evaluate how well the
business achieved its goals. These reports to external
users are called financial statement. Financial statements
report directly on the goals of profitability and
liquidity and are used extensively both inside and outside
a business to evaluate the business success .The course
covers the basic accounting concepts, recording process,
preparation of journal, ledger, trial balance, basic of
adjusting entries, adjusted trial balance and financial
statements, alternative treatment of prepaid expenses and
unearned revenues, accounting cycle, final statement,
accounting for assets and liabilities, accounting system
and accounting practices in different type of organization
CSE 111
Computer Fundamentals & Programming Techniques
Introduction to digital computers. Programming languages,
algorithms and flow charts. C programming: variables,
constants, operators, expressions, control statements,
functions, arrays, pointers, structure, unions, user
defined variables, input-output and files. C++
Programming: introduction to object oriented programming,
classes and objects, functions and operator overloading
and inheritance.
CSE 112
Computer Fundamentals & Programming Techniques Lab
This
course consists of two parts. In the first part, students
will perform experiments to verify practically the
theories and concepts learned in CSE 111. In the second
part, students will learn program design.
HIST
114 Bangladesh Studies
This is a
multidisciplinary course designed to provide students with
a general understanding of various aspects covering the
overall concept of Bangladesh. The topics included are:
Origin of
the name ‘Bangladesh’, the people and language.
Physical
features of Bangladesh.
Roots of
Bangladesh: Socio-cultural and political developments of
Bengal, especially of the Eastern Bengal during (a)
Ancient period (b) Muslim rule, 1204-1765 and (c) British
rule, 1765-1947.
Emergence
of Bangladesh: Cultural, political and economic
background-towards independence, 1970-71 – Liberation War
– Role of India and Superpowers (USA & USSR).
The
constitution of Bangladesh – Major amendments of the
Constitution
Politics
and Governance: Party system of Bangladesh and its
features – governance of the Parliamentary system.
Foreign
Policy – Goals and objectives – SAARC & Bangladesh.
Society
and social structure – Culture and Religion – Education.
Role &
Condition of Women – Social aspects
Tribal
people – insurgency in Chittagong Hill Tracts – Peace
accord signed in December, 1997.
Economy of
Bangladesh (major aspects):
Recent
history of Bangladesh economy
Natural
Resources
Agriculture
Industry
Foreign
Trade
Role of
foreign investment & aid in the economic development
CSE 121
Structured Programming Language
PREREQUISITE: CSE 103. Overview, Structure of C program,
Data Types and Data Type Qualifier, I/O
Functions-Character I/O, Formatted I/O, Character Set,
Identifiers, Keywords and Contents, Variables,
Expressions, Statement and Symbolic Constants, Arithmetic
operators, Relational Operators and Logical Operators,
Assignment Operators, Increment/Decrement Operators, Unary
Operator and Conditional Operator. Bit-wise Operators,
Comma Operator, Precedence and Associatively, Branching:
The IF statement (break and continue statement),
Branching: SWITCH statement, GOTO statement and operator,
Looping: FOR statement (break and continue), Looping:
WHILE and DO WHILE statement, Storage class: Automatic,
Static, Register and Extern, Functions: Access, Prototype,
Argument Passing and Value Receiving, Functions:
Pass-by-value, Pass-by-reference and Value Receiving,
Functions: Command Line Parameter and Library Functions,
Arrays: Initialization, Access, Passing and Receiving ,
Arrays: 2D handling, Arrays: Sorting and Searching ,
String Handling , Structure: Initialization, Access,
Passing and Receiving, Structure: Embedded Structure,
Union and Bit-fields, File: Types of File, Text File
Handling, File: Binary File Handling , File: Data File
Management Program, Pointer: Concept, Passing and
Receiving, Memory Allocation and Release, Pointer: List or
Tree Management by Self-Referential Structure, Pointer:
Pointer and Multi-Dimensional Arrays, Enumeration, Macros,
Pre-Processor and Compiler , Directives, Library, Compiler
and Linker, Segment and Memory Model, Video Adapter, Modes
and Graphics Initialization, Graphics Functions.
CSE 122
Structured Programming Language Lab
Laboratory
work based on CSE 121
BUS 212
Business Communication
The course
deals with developing skills in clear and efficient
communication through letters, memos, reports, etc.
Explains various forms of business communication and
demonstrates the correct and appropriate format. Writing
of various types of letters such as personal and official,
sympathy, condolence, reference, congratulation,
introduction, recommendation, request and reply, credit
collection, inquiry, acknowledgement and orders are also
explained. Public speaking (presentation) and the art of
communication through telephone, fax, electronic mail etc
are included. Oral communication, Non-verbal
communication, Internet communication, Effective meeting
ECO 213
Micro Economics
The course
introduces the concept, basic kinds of economic systems,
graphs in economics, the economics of the firms, demand,
supply, market equilibrium, elasticity, utility and
demand, output and costs, markets and revenue, government
role in the economy and explains the positive theory of
government.
ACT 214
Intermediate Accounting
PREREQUISITE ACT 110 Conceptual framework, basic
objectives, fundamental concepts, recognition and
measurement concepts, recognition and valuation of
accounts, receivables, recognition and valuation of notes
receivables, disposition of accounts and notes
receivables, presentation and analysis, partnership,
acquisition of property, plant and equipments, valuation,
costs subsequent to acquisition, disposition of plant
assets, depreciation, intangible assets, current
liabilities and contingencies, revenue recognition,
accounting for leases, accounting with computers.
MGT 215
Introduction to Management
The course
covers definition, functions of management, levels of
management, skills required, managerial responsibilities
and roles, effective and efficient management, problems of
organizational goal attainment in differing managerial
environments. Each management principle and functions is
discussed in details. Management Science, theory and
practice, management and society, global and comparative
management, decision making, the nature and purpose of
planning, objectives, strategies, policies and planning
premises, political and social environment, organizational
structure, departmentalization, line and staff authority,
decentralization, effective organizing and organizational
culture, managing change through manager and
organizational development, human factors of motivation,
leadership, committees and group decision making,
communication, the system and process of controlling,
control techniques and information technology,
Productivity and operations management, managing change in
organization.
MKT 216
Principles of Marketing
This course deals with the study of
definition of marketing, scope of marketing, modern
functions of marketing, core concepts of marketing,
marketing system and goals, market, and marketing mix,
marketing process, principles and problems involved in the
transfer of goods and services from produces to the
ultimate consumer. Contents covered include buyer
behaviour, demand measurement, segmentation, targeting,
product life cycle and positioning, product development,
pricing, distribution, sales promotion, marketing
institutions, marketing strategy and marketing management
process. Marketing is the social and managerial process by
which individual and group obtains what they need and
want, through creating, offering and exchanging product of
value with others. Principles of Marketing course is
designed to present marketing environment which includes
marketing and the changing world, the identification of
market, developing the marketing mix, marketing in special
field, international marketing, marketing and society,
marketing appraisal and prospects, factor affecting the
efficiency of marketing.
FIN 217
Introduction to Finance
Definition, Business Finance, Functions of Financial
Manager, Goals of the Firm, Social Responsibilities of the
Firm, Concepts of Risk and Return, Time value of money,
Short term financing, Long term financing, Cash flow
principles, Lease financing and term loans, Working
capital management, Capital structure, Analysis of
financial statements, Common and preferred stock
financing, bonds and convertible securities, concepts of
capital budgeting.
ECO 219
Macro Economics
PREREQUISITE ECON 213 The course deals with introduction
to macroeconomic concepts, macroeconomic transactions,
macroeconomic markets, GNP, unemployment, aggregate
demand, aggregate supply, inflation, fiscal policy or
business cycles, foreign debt, the balance of payment,
exchange rates, interest rates, macro economic
equilibrium, the banking system, central bank, government
budget deficit, concepts and measurement of macroeconomic
aggregates, theory of income determination, the world
economy, global and regional interdependence, economic
problems of developing countries.
STA 220
Basic Statistics
The course
provides an understanding of the concept, history,
subdivision, features, grouping and displaying data to
convey meaning, measures of central tendency and
dispersion in frequency distribution, moment, skewness and
kurtosis, time series and forecasting, measure of
dispersion e.g. range, standard deviation and inter
quartile deviation, multiple regression and modeling,
index number, quality and quality control, chi square and
analysis of variance, decision theory, network analysis,
non parametric methods
CSE 221
Database Management System
Concepts
and methods in database system, File organization and
retrieval, Data manipulation, Query formulation and
language, Database models, Data description languages,
database integrity and security, Data dictionary/directory
systems, database administration, Database design, Survey
of some existing database management systems, Some
applications using commercial languages.
CSIT
313 E-Business
The
history of electronic commerce; the telegraph; mail order;
call canters; EDI; web-based businesses. Network
economics: real and virtual networks, supply–side versus
demand–side scale economies, Internet and WWW–value
chains– strategic business and Industry value chains–
Packet switched networks– TCP/IP protocol script– Internet
utility programs– SGML, HTML and XML– web client and
servers– Web client/server architecture– intranet and
extranets.
Web
server– web server software feature sets– web server
software and tools– web protocol– search engines–
intelligent agents–EC software– web hosting– cost
analysis; Computer security classification– copy right and
Intellectual property– electronic commerce threats–
protecting client computers– electronic payment systems–
electronic cash– strategies for marketing– sales and
promotion– cryptography; web based marketing – search
engines and Directory registration– online advertisements–
Portables and info mechanics– website design issues.
STA 321
Business Statistics for Decision Making
PREREQUISITE MATH 102 & STA 220 The
course is designed to equip the student with statistical
tools and concept to be used in the decision making
process. The topics of the course include probability
distribution and their application in the management
decision process, random variable, discrete probability
distributions, continuous probability distribution,
sampling and sampling distribution, testing hypothesis,
regression, correlation and introduction to parametric
statistics, survey methods, and sources of business
statistics in Bangladesh.
MGT 322
Organizational Behavior
PREREQUISITE. MGT 215. The course introduces applied
behavioral sciences to the study of people at work in
organization. The course deals with individual and group
behavior models in the context of different organizations
and social system. It deals with the basic concept of
motivation, perception learning and analysis of human
behavior, individual difference and job satisfaction,
attitude change, group process, team work, role theory,
power and authority, the analysis of small group behavior,
group dynamics, leadership, conflict and managing change,
organizational culture, development of the organization
and the influence of group.
LEB 323
Legal Environment of Business
The study
of this course includes the application of law to business
transactions and their legal responsibility as managers.
The course contains those aspects of law as related to
business e. g. contract, agency, and sale of goods,
negotiable instruments, insolvency, partnership and labor.
Beginning with the nature and sources of business law the
students will be required to conceptualize the legal
system and relationship in the context of Bangladesh.
ACT 324
Cost Accounting
PREREQUISITE: ACT 110 & ACT 214. Meaning, objects,
importance and advantages of cost accounting, cost
concepts and the cost accounting information system, cost
system and cost accumulation, Job order costing, Process
costing: cost of production report, Process costing:
average, LIFO and FIFO costing, Costing by product and
joint products, Materials - controlling and costing,
Materials – quantitative models for planning and control,
Labor-controlling and accounting for costs,
Labor-accounting and labor related costs, Cost behavior
analysis, Factory over head: planned, actual and applied,
Factory over head: departmentalization, Factory over head
responsibility accounting and reporting, Budgeting:
profit, sales cost and expenses, Budgeting: capital
expenditure, research and development expenditure,
Standard costing: setting standard and analyzing variance,
Standard costing: incorporate standard into the accounting
records, Direct costing and cost volume and profit
analysis, Differential cost analysis Management accounting
activities geared to the preparation of information for
managers to help them plan and control a company’s
operations. Management accounts generally provide more
detailed information than financial accounts, for example,
breaking down revenues and costs between different
products, or factories or departments to provide
comparative data and to help reveal profitable and
unprofitable activities. Management account also tend to
provide information about performance more frequently than
financial accounts, with monthly or even weekly management
accounts rather than annual accounts, to give manager
prompt feedback and to enable them to act quickly to check
inefficiencies.
POM 325
Production Management
Meaning of
Process, Meaning of Operations Management, Differences and
Similarities of Manufacturing and Services, Trends in
Operations Management, Operations Management across the
Organization, Corporate Strategy, Market Analysis,
Competitive Priorities, Service Strategies, Manufacturing
Strategies, Mass Customization, Meaning of Process
Management, Major Process Decisions, Relationship between
Decisions in Manufacturing and Services, Job Design
Considerations, Economies of Scope, Designing Processes,
Meaning of Quality, Costs of Poor Quality, Employee
Involvement, Continuous, Improvement, proving Quality
through TQM, IS0 9000, IS01400, Capacity Planning,
Systematic Approach-to J-Capacity, Decisions-Estimating
Capacity Requirements, Identify I Gaps, Develop
Alternatives. Evaluate Alternatives Tools of Capacity
Planning, Factors Affecting Locations Decisions: Locating
a Single Facility, Comparing Several Sites, Applying
Load-Distance Method, Using Break-even Analysis, Meaning
of Layout Planning, Layout Types, Creating Hybrid Layouts,
Designing Process Layout, Warehouse Layout, Office
Layouts; Designing Product Layout - Line Balancing, Other
Considerations, Inventory Concepts - Pressures for Low-
Inventories, Pressures for High Inventories, Types of
Inventories. Inventory Reduction Tactics, Placement of
Manufacturing Inventories, Economic Order Quantity -
Calculating EOQ, Non- instantaneous Replacement,
Quantity Discounts, One-Period Decisions, Purpose of
Aggregate Plans; Managerial Importance of -Aggregate
Plans; Planning Process, Identifying Alternatives,
Preparing an Acceptable Plan; Scheduling in Manufacturing-
Gantt Charts, Performance Measures, Job Shop
HRM 326
Basic Human Resource Management
Basic
human resource management is the part of management
dealing with people and its main purpose is to improve the
productive contribution of people. Primarily concerned
with the procurement, maintenance and utilization of
personnel in the organization. Topics include definition,
nature, components, functions, reasons for growing,
importance of HRM, principles, philosophies, challenges,
recruitment, selection, training and development,
performance evaluation, wages and salary administration,
job satisfaction.
ECO 327
Socio-Economic Study of Bangladesh
Thoughts
on socioeconomic development, socioeconomic profile of
Bangladesh, agriculture, industry, service sector,
demographic patterns, social and physical infrastructures,
social stratification and power, power structures,
government and NGO activities in socioeconomic
development, national issues and policies and changing
society of Bangladesh.
BUS 328
Business Environment & Entrepreneurship
PREREQUISITE MGT 215, FIN 329, HRM 326. Perspective on
business and society, identifying and analyzing the major
macro environment factors, environmental issues and
trends, managing the environment, strategic planning in a
turbulent environment, social impact in major functional
areas.
The
entrepreneurship topic includes evolution of the concept
of entrepreneur, characteristics of an entrepreneur,
function of an entrepreneur, types of entrepreneur.
Concepts of entrepreneurship, growth of entrepreneurship
in Bangladesh, role of entrepreneurship in economic
development, factors affecting entrepreneurial growth,
entrepreneurial motivation, entrepreneurial mobility,
small enterprises, finance of enterprise, institutional
support of entrepreneurs of Bangladesh.
FIN 329
Financial Management
PREREQUISITE FIN 322. Helps apprehending of finance
functions and decisions in business enterprise. Topics
include Goals and Functions of Financial Management,
Financial Analysis and Forecasting, Break Even Analysis
and Cost Volume Profit Analysis, Operating Leverage and
financial leverage, short term and long term financing and
cost of capital, time value of money, capital budgeting
processes and decision making, management of working
capital- cash inventory and receivables management,
dividend decision and retained earnings, financial
management practices in the corporate sector of Bangladesh
MKT 330
Marketing Management
PREREQUISITE MKT 324. Marketing management includes
definition of marketing management, importance of
marketing management, core marketing management concepts,
scope of marketing management, demand management,
marketing management philosophies, the marketing
management process, marketing information system,
marketing research system, an overview of forecasting and
demand measurement, managing marketing channels, direct
and on-line marketing. Economic quantitative and
behavioral concept are used in analyzing and developing a
framework for decision making leading to formulation of an
organizational goal and implementations of its marketing
program. The course includes the identification of
marketing structure, analysis of consumer behavior, factor
affecting the efficiency of marketing and the process
planning marketing operations.
BUS 331
Business Ethics
Types of
Ethical Study, Needs and Claims over Time, Morality in
Business; History and Development of Business Ethics:
individual Ethics, Value Orientation in Business; Ethics
and Morality: Morality and Etiquette, Morality and Law;
Foundation of Ethical Business Decisions; Business Ethics
in Islam; Use and Scope of Business Ethics; Theories and
Tools of Business Ethics: Major Ethical Theories – Ethical
Egoism, Utilitarianism, Universalism; Statements,
Features, Applications and Criticisms of the Theories;
Virtue Ethics and Relativism: Different Ethical Systems,
Ethical Models; Tools of Ethics-Islamic Concepts;
Pluralism and Social Responsibility of Business: The
Pluralistic Society: Interest Group before and after
Pluralism, Changing Role of Business Clients-Strength and
Weakness of Pluralism; Economic Model for Social
Responsibility: Historical Process of the Development of
Social Responsibility, Arguments for and Against Social
Responsibility, Social Responsibility as an Investment,
Pluralism and Social Responsibility of Business in Islam;
Corporate and Managerial Ethics: Approaches to managerial
Ethics; Factors of Managerial Unethical Practices, Status
of Managerial Ethics, Ethical Decisions-Managerial Code of
Ethics, Status of Corporation, Corporate Morale Decisions;
Ethical Rationale of Restructuring and Takeovers,
Corporate Ethical Environment, Corporate and Managerial
Ethics in Islam; Code of Ethics and Social Audit:
Corporate Codes: Professional Organizations-Morality of
Social Audit, Institutionalizing Ethical Conduct,
Measuring Social Performance, Codes of Ethics in Islam;
Ethical Expectations: Employers and Employees: The
organization of Work-Wages and Benefits, Working
Conditions, Employee Rights, Disciplining-Gifts and
Entertainment-Ethical Expectations to and from Employers
and Employees, Employer-Employee Expectation Under Islam;
Ethical Expectations: Buyers and Sellers; Environmental
Ethics: Ethics and Ecology; Sustainable Development
Framework, Environment for the Future Generation, Islamic
Emphasis on the protection of Natural Environment;
International Business Ethics: Rationales,
Intergovernmental Understandings, Impact of Operations of
the Multinational; Operations to Ensure Mutuality: Caux
Round Table Conference Codes; International Business in
Islam.
RES 431
Research Methods
Research
and management, scientific thinking, research process and
design, measurement and scaling, sampling design, data
collection methods, survey instrument design, field
administration and operations, analysis and research
communications.
ACT 432
Auditing & Taxation
Auditing: Definition and field of auditing, Objective
of Auditing, Basic concepts of Auditing, Types of
auditors, Need for a Comprehensive theory. Evidence Due
audits Care – fair presentation, Independence, Ethical
Conduct Standard of Auditing practices-Professional
pronouncements relevant to an Auditor, International
Auditing Guidelines, International Accounting Standards,
Guidance note in Bangladesh, Audit evidence, Audit
Technique, Internal control, Cost Audit
Income
Tax: Meaning of income and characteristics of income,
nature and importance of income tax, income tax ordinance
1984, statutory definition and important concepts, income
tax authority, change of income tax, computation of total
income, procedure of assessment, investment allowances,
tax holiday, tax rebate and exemptions, tax deduction at
source, advance tax, tax refund, Value Added Tax; Gift
Tax; Customs Duty; Wealth Tax; Excisable Duty.
IBS 433
International Business
PREREQUISITE ECON 219. The course analyzes the major
business management function of international business
operations of multinational firms. Topics include
international business environment, organizational
policies and strategies of MNCs, industrial relation and
control policies. It focuses on theories and managerial
applications, global strategies, competitive advantages,
Cultural and other environmental factors that influence
international business will be addressed. Course contents
include, International Courses and Competitive Advantage,
Political and Legal Environment of Business, International
Trade Theories, Factor Production Theory, Govt. Influence
of International Business and Trade Barriers to
International Trade and Investment, Economic Integration
and International Business, Effect of Integration, Foreign
Direct Investment, Developing Global Strategy, Global
Strategy in Perspective, SWOT Analysis- Strategy and
Organization Structure, Strategic Management Issues In
MNC’s, International Marketing and Marketing Management in
MNEs, Technology. Human Resource Management in
International Business, Accounting and Taxation in
International Business, Financial Management and Control
in International Business.
FIN 434
Banking & Insurance
Banking: Evolution of banking institutions, functions,
of commercial banks and the services rendered by them,
general structure and methods of commercial banking,
earning assets of bank, self-liquidating paper theory
versus anticipated income theory, mechanism of credit
creation, banking costs and interest rates, analyzing
treasures, banking systems of Bangladesh, the structure
and operation of Bangladesh Bank and its policy and
procedures used in controlling the money supply and
banking system.
Insurance: Evolution of insurance, role and importance
of insurance, insurance, insurance contracts, life
insurance, marine insurance, fire insurance and other
insurance, insurance companies in Bangladesh.
MIS 435
Management Information System (MIS)
This study
highlights the effective use of information systems in
management builds on a vision – an idea, often not fully
articulated, of where a company can go: perhaps new
services or unique products it can offer, ways of serving
customers better, or ways to help employees be more
effective and more satisfied with their work. A vision
also means knowing about how things are at the present
time. Information describing current events, trends, and
likely occurrences help from an image of what could be –
opportunities and challenges.
CSP 441
Corporate Strategy & Policy
The course
deals with strategic decision-making, formation and
implementation of strategy, policymaking and general
management. Topics include general management
responsibilities, meaning and importance of strategy,
environmental analysis, internal analysis, generic
strategies, strategic variations, evaluation and choice of
strategies.
SPECIALIZATION COURSES
Marketing
MKT 436
Consumer Behavior
PREREQUISITE MKT 330 An overview of consumer behavior,
motives, attitudes and decision processes of the
industrial buyer and ultimate consumer, purchasing and
post purchasing behavior. The sociological and
psychological foundations of market place choice are
analyzed including life style, social status, age, income,
taste, habit, custom, fashion, self-concept, and opinion
influence. Individual and group influences, brand loyalty
and consumerism are studied.
MKT 437
Advertising & Promotion Management
PREREQUISITE: MKT 330. Provides an apprehension of the
principles and practices of advertising and key decisions
necessary for sales promotion. Topics cover include social
context of advertising, role of communication in
marketing, behavioral concepts, values and functions of
advertisement, product and market analysis for advertising
ideas, advertising media, testing, advertising
effectiveness, message design, economic and financial
criteria and development of advertising program.
Meaning,
scope, importance and role of promotion management, types
of marketing promotion, promotion planning process,
personnel setting, public relations and sales promotion
are studied.
MKT 438
Basic Marketing Research
PREREQUISITE: MKT 330, STA 220 & STA 321. The course is
designed to acquaint students with the definition,
importance, classification, role in MIS and DSS, marketing
research supplies and services, marketing research
process, ethics in marketing research, marketing research
problem and developing an approach, research design,
exploratory research design, descriptive research design,
causal research design, measurement and sealing,
questionnaire and form design, sampling design and
procedures, data collection & analysis, frequency
distribution, hypothesis testing, report preparation &
presentation.
MKT 439
Sales & Salesmanship Management
PREREQUISITE: MKT 330. Examines the sales function from
the viewpoint of sales person and the sales manager and
studies effectiveness of organization and administration
of selling process. The first part of the course focuses
on meaning, role, objective, prospecting selling process,
human behavior and selling, account management,
negotiation and other aspects of selling. Topics in the
second part include opening and securing interview,
delivering the presentation, demonstration, answering,
objection and closing the sales. Designing the sales
force, objectives, strategies, structure, size and
compensation. Managing the sales force, recruitment and
selection, training, motivation and evaluation market
assessment, territory alignment and quotas, segment
analysis, budgeting and sales force management.
Finance
FIN 436
Credit Management
1.
Credit in the Economy: Definition of credit,
Classification of credit, Public credit, The role of
credit in the economy, Dangers in using credit.
2. Role
of the Credit Manager: The business to offer credit
programs, Using outside providers of credit, The decision
to develop an internal credit department, Credit
management functions, Goals of the credit, manager, The
credit management process, Professional association for
credit manager.
3.
Retail and Service Credit: Retail credit, Retail
installment credit, Benefits and pitfalls in installment
credit, Retail revolving credit, Other variations and
types of retail charge account credit, Service credit.
4.
Financing Retail and Service Credit Transactions:
Credit card program, Financing retail installment,
Competition for installment contract financing.
5.
Consumer Cash Loan Credit: Use of cash loans by
consumers, Consumer cash, Lending institutions, Relative
costs of consumer lending institutions, Convergence and
consolidation of financial institutions.
6.
Management and Promotion of Consumer Credit: The need
for sound credit, Credit management activities, Marketing
credit programs.
7.
Decision Making and Control: Decision making in credit
operations, Controlling the credit relationships.
8.
Collection Policies and Strategies: Goals of a good
collection system, a General collection system, Automated
collection system.
FIN 437
Capital Budgeting
PREREQUISITE: ACT 110, ACT 214 Principles and practices of
capital budgeting, capital budgeting decision rules,
review of the concepts of Time value and discounted cash
flow, basic measures of capital investment desirability,
comparison of NPV and IRR, competing investments and
conflicting profitability measures, capital rationing,
risk adjustment, introduction to risk assessment,
techniques for measuring corporate risk, market risk,
relationship among firm beta, asset beta and capital
structure, techniques of measuring beta risk, portfolio
effect within firm, problems with project risk assessment,
incorporating project risk in the capital budgeting
decision, financing capital investments, cost of capital,
capital structure and value, contemporary issues in
capital budgeting.
FIN 438
Portfolio Management
1.
Introduction of Portfolio Management: Functions of
Portfolio Manager, Portfolio selection, Marketing model.
2. An
Introduction to Asset Pricing Models: An overview of
capital market theory, The capital asset pricing model,
Expected return and risk, Arbitrage pricing theory.
3. An
Introduction to Security Valuation: An overview of the
valuation process, Theory of Valuation, Valuation of
alternative investments, Relative valuation techniques,
Estimating the inputs, The required rate of return and the
expected growth rate of valuation variables.
4.
Single Index Model: Assumptions, Variance calculation
and Selection of Portfolio.
5.
Company Analysis and Stock Selection: Company analysis
versus the selection of stock, Economic, Industrial and
Structural Links to Company Analysis, Company analysis,
Estimating intrinsic value, Estimating Company earning per
share, Walgreen competitive strategies, Estimating Company
earning multipliers additional measures of relative value.
6.
Evaluation of Portfolio Performance: Sharpie Portfolio
performance measure, Jensen portfolio performance
measurement.
FIN 439
Financial Institutions
PREREQUISITE: FIN 334. Financial system consists of
financial markets and financial institutions that in many
respects create the marketing. The course examines various
aspect of interest rates and security prices; instruments
and function of money, bond and stock market, financial
derivative markets, the role of commercial bank and
regulatory system and non-bank financial institution. The
course will cover different ranges of financial
institutions-commercial banks, saving banks, loan
associations, credit unions, insurance company, mutual
funds, finance companies, markets and instruments,
interest rate and the money market valuation, the
fixed-income capital market, equity securities market,
stock and bond market indexes, derivative markets.
Accounting
ACT 436
Advanced Accounting
1.
Branch and Departmental Accounting: Benefits of
branches, Pricing of goods sent to branches by head
office, Head office accounting for branch, Stock and
debtors system, Wholesale branch system, Branches’
separate records, Incorporation of trial balance into head
office book and preparation of final accounts accounting
procedure for departments or divisions.
2. Hire
Purchase and Installment Accounting: Hire Purchase:
Definition, Accounting treatment in the books of buyer and
seller, Treatment of repossession, Installment, Hire
purchase versus installment, Determination of
installments, Accounting treatment for installment both in
purchaser and seller books.
3.
Lease Accounting: Concepts of lease, Economics of
leasing accounting for leases, Accounting by lessor:
Operating lease, Direct financing lease and sale type
lease, Accounting by lease, Operating lease and capital
lease, Lease sale lease back.
4.
Mergers and Reorganizations: Accounts for business
purchase amalgamation, Absorption and reconstruction of
companies.
5.
Financial Statements of Holding Companies: Associated
companies and holding company accounts, Consolidation of
balance sheets and profit and loss accounts, Chain holding
consolidation accounts, Group accounts.
6.
Valuation of Good will and Shares:
7.
Accounting for Non-Profit Organization: Non-profit
organization defined, Accounting procedures, Receipts and
payments accounts, Income and expenditure account and
balance sheet.
8.
Double Account System: Introduction, features of
double account system, Criticism of double account system,
Double account and double entry, Capital account and
general balance sheet, Construction of capital accounts of
railway companies, Accounts of electric lighting
companies, Accounts of gas companies, Accounts of water
companies, prescribed forms of these Companies,
Replacement of assets.
ACT 437
Advanced Cost Accounting
Non-integral system introduction, Non-integral accounting
system, Journal entries, Cost accounting ledger and
control accounts, Subsidiary records, Advantages of having
control accounts, Journal entries, Completing the
recording cycle, Preparation of trial balance, Statement
of cost of producing Income statement, Balance Sheet.
Reasons
for variations, Different treatment of items appearing
only in financial accounts, items appearing only in cost
accounts, Account and statement, Need for reconciliation.
Definition, Features, Advantages of integration, Journal
entries, Preparation of Cost sheet, Working-process
account, finished goods account, Cost of goods sold
account, Cost of sale account.
Introducing job versus process, Historical Versus
standard, Direct costing versus absorption costing, Full
costing versus partial costing, Single or output costing,
Batch costing, Marginal costing, Contract costing, Service
costing, Operation costing, Uniform costing, Cost
accounting system, Types of industries and suitable cost
system, Features of a good cost accounting system, Factors
to be considered at the time of introducing cost
accounting system.
Introduction, job order costing, Main features, Advantage
and Disadvantage, Job costing, Procedure, Cost
accumulation, Cost control in job order system, Tools
control treatment of tools cost, Report in job costing
system.
ACT 438
Accounting Information Systems
The
changing Role of the Accountant, Accounting Information
Systems, AIS and MIS, Accounting as a System, Users of
Accounting Information Systems, Management Structure,
Models of Decision Making, Human Aspect of the AIS,
Transaction processing, Computer Hardware and Software in
AIS, Computerized Accounting Systems, Tools to implement
Accounting System.
Operation
and Control of Purchases, Operation and Control of Sales,
Operation and Control of Cash Transactions, Payroll
Accounting, Inventory Control, Budgeting and Budgetary
Control, Computer Assisted Operating Control Systems.
AIS
Characteristics and Criteria for Management Control, AIS
Data Support for Management Control, AIS-MIS use Mix in
Management Control, Accountants and Management Control
Interface, Management Control Decision using AIS
AIS in
Corporate Planning-Decision Support System (DSS),
Artificial Intelligence (AI) and Expert Systems Operation
and Evaluation.
ACT 439
Social Accounting
1.
Introduction: People Government, Places, Products,
Polities, Objectives of social accounting, Scope of
corporate social responsibilities, Social income
statement, Social balance sheet.
2.
Introduction to Bangladesh Government Accounting:
Introduction, The problems, Attempts and Improvements, The
nature of government accounting, Commercial versus
government accounting, Annual finance accounts of the
government - Combined finance and revenue accounts of the
government, Pro forma accounts, Some Limitations of the
existing government accounting, Classification of receives
and expenditures compilation of accounts, Practical
accounts of Union council, Zill-Parishad, Municipality.
Management
MGT 435
Management Thought
Early
Management Practices, Management Writers, Factors Leading
to Development of Management Theories, Direction of
Classical Management Theories, Development of Scientific
Management and Management Principles, Max Weber's Theory
of Bureaucratic Organization, Systematization of the
Classical Management Theories, Emergence of the Human
Relations Concepts, Basic Notions of the Human Relation,
Approach, Emergence of Social System Approach, General
Theory of Management, The Quantitative School, Decision
Theory, Experimental Design, Game Theory, Socialist
Management and Socialist Principles of Management,
Apologetic in the Theory of Management.
MGT 436
Operations Research
PREREQUISITE: RES 431. This course is designed to enable
students to get exposure to different quantitative and
mathematical tools to find out solutions regarding various
strategic decisions in organizations. Topics include
linear programming, Performance Evaluation & Review
Technique (PERT), Critical Path Method (CPM), Game Theory,
Markov Chain Analysis, Decision Theory, Queuing Theory.
MGT 437
Total Quality Management
This
course is designed to provide students with an
understanding of the foundations of the principles,
concepts, processes and procedures pertaining to the
management aspects of quality functions in an
organization. The course will cover the philosophies and
thinking propounded by various well-known quality gurus
like Deming, Juran, Feignebanm, Crostry, Ishikawa and
Iniai. Approaches for including quality thinking and
practices such as continuous improvement, customer focus,
leadership and team building, and just-in-time management
will also be discussed.
MGT 438
Comparative Management
Concepts of Comparative Management and
International Management, Comparing Culture,
Organizational versus National Culture, Defining Culture,
Managing Cultural Diversity, Why are Cultural Management
Skills Important, The need for Comparative Management,
Management Culture Bound, Cultural and National
Perspectives, Convergence and Divergence Forces,
Cross-Cultural Management, Model for Analyzing and
Universality and Transferability of Management,
Comparative Management Models, Leadership Styles, Decision
Making Styles, An overview of Management systems in USA,
UK and Japan - main strengths and weaknesses, Management
scenario of developing countries, its characteristics of
Developing Countries, Features of Management Practices,
Success Story of the third world MNCs, Management style in
Bangladesh, its brief history, Culture, Economy, Features,
Comparison with Management Systems of other Countries.
Human Resource Management
HRM 436
Conflict Management
Conflict
Resolution, Negotiation Planning and Strategy,
Negotiation Breakdown, Causes and Cures, Communication in
Negotiation, Persuasion Process, Social Structure of
Negotiation, Power in Negotiation, Third Party
Intervention, Industrial Conflict, Nature, Process,
Theories, Institutional Methods of resolution, Factors
Affecting Resolution. Collective, Bargaining, Concept,
Process, Scope, Prerequisites, Operation in Bangladesh
Context, Adjudication Machinery, Organization and
Operation of Labor Court, Problems Encountered, Employee
Discipline and Grievance Handling Procedure, Concept,
Steps in Disciplinary Action, Domestic Enquiry, Charge
Sheet, Cause of Grievances, Grievance Handling Procedure,
the Employment of Labor (Standing Order) Act,
Participative Management and Industrial Democracy,
Determinants Country Experience, Experience in Bangladesh,
Ethics in Conflict Management, Reasons for Ethics, Causes
of Unethical Behavior, Model of Ethical Decision Making,
Factors Creating Unethical Tactics, Bangladesh and ILO,
Objectives, Structure and Finance of ILO, Impact of ILO
on the labor in Bangladesh
HRM 437
Industrial Relations
An
Overview of Industrial Relations, Definition, Objectives,
Models, Factors affecting the Pattern of Industrial
Relations, Actors in Industrial Relations, Workers and
Unions, Workers Typology, A Profile of the Bangladesh
Workers, Union Typology, Evaluation, Growth,
Characteristics and Problems of the Trade Unions in
Bangladesh, Employers and Their Organizations, Employers’
Styles in dealing with workers, Profile of Bangladeshi
Employer, Objectives and Functions of the Chamber of
Commerce and Industries and Bangladesh Employers’
Association, Role of Government, Government Role in
Different Areas of Industrial Relations, Formulation of
Labor Policies, Labor Legislations, Intervention in Wage
Issues, Service Regulations, Dispute Resolutions.
HRM 438
Manpower Planning
Importance
of Manpower planning; Issues in Human Resource Planning;
Planning model; Determination of Future Human Resource
Requirements; Determining Future Human Resource
Availability; Assessing Gaps and objectives; Action
planning to match the gaps; Human Resource Information
system; Manpower planning as the basis of recruitment,
selection, training, and phasing out; A system approach to
Annual Manpower Planning Exercise.
HRM 439
Industrial Psychology
Jobs and
their requirements, Principles of personnel testing,
measurement of human abilities, personality and interest
factors, performance evaluation, learning and training,
measurement of attitudes and opinions, motivation and job
satisfaction, finical incentives and job evaluation and
human error.
Management Information
System
MIS 436
Data Communication & Computer Networks
Introduction to modulation techniques: Pulse modulation,
pulse amplitude modulation, pulse width modulation and
pulse position modulation, Pulse code modulation, Delta
modulation, TDM, FDM, Representation of noise, concept of
channel coding and capacity, Asynchronous and synchronous
communications, Communication medium.
Network
architectures- layered architectures and OSI reference
model: data link protocols, error control, flow and
congestion control, virtual terminal protocol, data
security, Local area networks, satellite networks, packet
radio networks, Introduction to ARPANET, SNA and DECNET,
Topological design and queuing models for network and
distributed computing systems.
MIS 437
Distributed Database System
Review of
Databases and Computer Network, Levels of distribution
Transparency, distributed database design, Translation of
global queries to fragment queries, Optimization of access
strategies, the management of distributed Transaction,
Concurrency Control, Distributed Database Administration,
Homogeneous and Heterogeneous distributed Database.
MIS 438
Software Engineering
Concepts
of software engineering: requirements definition,
modularity, structured design, data specifications,
functional specifications, verification, documentation,
software maintenance, Software support tools, Software
project organization, quality assurance, management and
communication skills.
MIS 439
System Analysis & Design
Information, general concepts of formal information
systems, analysis of information requirements for modern
organizations, modern data processing technology and its
application, information systems structures, designing
information outputs, classifying and coding data, physical
storage media considerations, logical data organization,
systems analysis, general systems design, detail system
design, Project management and documentation, Group
development of an information system project: includes all
phases of software life cycles from requirement analysis
to the completion of a fully implemented system.
MGT 450
BBA Dissertation
All BBA
candidates require to undertake supervised study and
research culminating in a dissertation in their field of
specialization e.g. Marketing, Finance, Accounting,
Management, HRM and MIS. The completed dissertation should
be bind and printed in accordance with the regulations of
IBAIS University.
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